Digital
Define this!
The Digiton Acronomymicon
Media Acronyms
The Internet of Things
100
A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and between visits or sessions.
What is a cookie
100

VTR

What is the "View Thru Rate"

100

This is the metric you would track for calculating the return investment on your ad spend.

What is ROAS

100
CPP
What is cost per point
100

This universally loved Shiba Inu, found his first rise to internet fame - through the use of his image in a meme - he is now experiencing a 2nd wave of notoriety - from this product that's been a favorite of Elon Musk.

What is Dogecoin

200
The action of following a link within an advertisement or editorial content to another Web site or another page or frame within the Web site.
What is click through
200

ISP

What is an "internet service provider"

200

This is the most common KPI used for Search Ad campaigns

What is CPC

200
GRP
What is gross rating point
200

This is the thing you would need to download, if you wanted to access the "dark web"

What is the "Tor Browser"

300
A form of online advertising where an advertiser’s message is shown on a destination Web page, generally set off in a box at the top or bottom or to one side of the content of the page.
What is display advertising
300
DMA

What is the "Designated Market Area"

300

This is the term you get when calculating the average cost paid for every click

What is CPC

300
OTO
What is one time only
300
American sitcom television series, airing on ABC since September 30, 2009. The series features Frances "Frankie" Heck, a working-class, Midwestern woman and her husband Mike Heck, who reside in the small fictional town of Orson, Indiana.
What is The Middle
400
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. It uses information collected about an individual’s Web browsing behavior, such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.
What is behavioral targeting
400

UGC

What is User Generated Content

400

This is what you want to optimize towards if you are running a video awareness campaign.

What is the "VCR"

400
HUT
What is houses using televisions
400
An American adult animated sitcom created by Seth MacFarlane. It is a spin-off of Family Guy.
What is The Cleveland Show
500
Displaying (or preventing the display of) content based on automated or assumed knowledge of an end-user’s position in the real world. Relevant to both PC and mobile data devices.
What is Geo Targeting
500

HTTP

What is "HyperText Transfer Protocol" 

500

These 3 - four letter acronyms, describe the typical user journey through the stages of the marketing funnel. 

*DAILY DOUBLE*

What is TOFU, MOFU, and BOFU

500
DR media
What is direct response media
500
This show made its national debut in fall 2013, following a history-making 6-market test run. The host brings her distinctive point of view to the talk format, covering love, lifestyle, fitness, celebrity, pop-culture.
What is Bethenney
Click to zoom
M
e
n
u