Key External Forces and the AQCD Test
Tools for External Assessment
Management & Marketing
Finance & Marketing Information Systems
IFE Matrix
100

These external forces focus on resources such as financial and human capital, as well the overall market conditions

Economic Forces

100

This is a tool that analyzes external factors and guides firms in formulating strategies.

Porter’s Five Forces

100

Management is the most ________ internal factor when doing an assessment.

Important

100

This is the single-best measure of a firm’s competitive position and attractiveness to investors.

Financial Condition

100

This is the first step in the IFE matrix.

Identify factors

200

These forces shape the way people live, work, produce, and consume. 

Social, Cultural, Demographic, and Environmental (SCDE) Forces

200

These are educated assumptions about future trends and events.

Forecasts

200

The age group that comprises most of US consumers.

Millennials

200

Also referred to as Predictive Analytics, Machine Learning, and/or Data Mining

Business Analytics

200

In the IFE matrix, these are used to indicate how important a factor is to being successful in the industry.

Weights

300

These are the four attributes for external factors that are tested using AQCD test.

Actionable, Quantifiable, Competitive, and Divisional

300

This is the most powerful force out of the Five Forces.

Rivalry among Competing Firms

300

These are called the four basic functions of management.

Planning, Organizing, Motivating, Controlling

300

According to James Van Horne, finance and accounting activities can be categorized into these 3 decision areas.

Investment, Financing, and Dividend Decisions

300

This is the average total weighted score that the IFE matrix uses as a baseline for analyzing performance.

2.5

400

This is an AQCD attribute that discourages an external factor from being consolidated measure to allow for inferences on product or regional basis.

Divisional

400

This evaluates how well a firm is handling external factors.

The External Factor Evaluation Matrix (EFE)

400

The 4Ps of Marketing

Product, Price, Promotion, Place

400

The biggest threat to a company, according to a Wall Street Journal article.

Too many people in too many organizations having access to too much information

400

When a firm has a total weighted score ____ the average, this means that firm is weak internally and may need to think of new strategies.

Below

500

It is a systematic and ethical process for gathering and analyzing information about the competition’s activities and general business trends to further a business’s own goals.

Competitive Intelligence

500

Give a strategy to counter the high bargaining power of suppliers.

Start internally producing raw materials, Build strategic partnerships with suppliers

500

The examination and evaluation of consumer needs and wants.

Target Market Analysis

500

The formula for Current Ratio.

 Current Assets + Current Liabilities

500

This is the formula used to get the weighted score for each factor

 Weight x Rating = Weighted Score

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