Effective Messages
Message Components
Decisionmakers & Influencers
Action Planning
Potpourri
100
Sound bites and jargon.
What are things effective messages DON'T include?
100
Tells people what you want them to do.
What is action?
100
The state agency that oversees public education.
What is OSPI?
100
Goals you want to tackle first.
What is short-term?
100
WASL, EALRs, GLEs, classroom-based assessments
What is edu-jargon?
200
Can be tailored to an audience, but remains constant.
What is your main message?
200
Includes statistics, anecdotes, research and personal stories.
What is reinforcement?
200
The two state policy boards -- one that oversees kid policies and one that oversee educator policies.
What are the State Board of Education and the Professional Educator Standards Board?
200
Message alignment.
What is how my goals intersect with a decisionmaker or audience?
200
This day is Fossil Day.
What is Wednesday?
300
Message repeated over and over again.
What is repetition?
300
The world is a better place because...
What is solution?
300
WSTA, LASER, PTA, WEA, WSSDA, WASA...
What are policy influencers?
300
Stakeholders, friends, colleagues, organizations.
Who are other people I want to involve?
300
Dinner is here tonight.
What is Duke's Chowder House?
400
Message that permeate all of your communications.
What is consistent?
400
The obstacles people must overcome to engage in your issue and what they need to know, believe or care about.
What is threshold?
400
An organization or group you will message to.
Who is [insert your group]?
400
On Monday, I will do this... Next week, this... By December, this...
What is a timeline?
400
He modeled his action planning this afternoon.
Who is Tom Hathorn?
500
The "thing" you have that makes your message strong and valuable.
What is credibility and expertise?
500
Never waivers, always consistent.
What is main message?
500
Creates and approves education policy at the local level.
What are llocal school boards?
500
The process of thinking strategically about the steps you need to take to get your message out in the world.
What is action planning?
500
Two messages -- one 5 min message and one 2 min message -- due tomorrow!
What is your homework?
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