The Written Plan
April 24th at 11:59 pm
When is the written plan due?
Engaging directly with carefully targeted individual consumers to obtain an immediate response
What is direct marketing?
The step in the selling process when a salesperson learns as much as possible about a
prospective customer
What is Pre-approach?
Any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.
What is advertising?
These significantly increase the chance of a getting an entry-level job
What are internships?
If you don't contribute your name can be left off the document
What is True?
Non-paid links that emerge as search results when specific keywords are entered on search engines.
What are organic listings
Advertising is what you pay for, ______ is what you pray for
What is PR?
It delivers a clear, consistent, and compelling message on the product to each brand contact
What is Integrated Marketing Communications
A place that will review your resume
What is the Career Planning and Placement Office?
The spacing required
What is double spaced?
When marketers use both traditional and digital marketing channels
What is Multi-channel marketing?
________ are offers of a trial amount of a product.
What are samples?
It happened in 2017
What is the year digital ad spending beat TV
Professor Cuckovich's favorite of the 4 P's
What is Promotion?
These should be used to organize the text
What are headings?
This is the first step in online marketing
What is creating a website?
Developing and implementing communication strategies in the event of negative occurrence
What are crisis communications?
The producer directs its marketing activities (primarily personal sellingand trade promotion) toward channel members to induce them to carry the product and promote it to final consumers.
What is a Push Strategy?
April 27th 11:30 am - 2:00 pm
When is the final exam?
The plan has 4 of these
What are required images?
A measure of the number of visitors and the number of pages they visit on a given website
What is web traffic?
Links the company with its customers and coordinates marketing and sales
What is the role of the sales force?
Consumers are exposed to as many as 3,000 to 5,000 daily
What are commercial messages?
Our Student Marketing Organization
What is MIMA (Mike Ilitch Marketing Association) ?