Laying the Foundation - Marketing Basics
This 3-letter acronym is the "foundation" of getting a contractor seen on Google without paying for ads.
What is SEO?)
This Google tool is like a "Job Site Superintendent" - it watches who comes and goes and what they do on the site.
What is Google Analytics?
This type of contractor deals with "Amps" and "Wires," and we often help them "spark" new leads.
Who is an Electrical Contractor?
DAILY DOUBLE: This "green guy" is the only person who hates "Conversions" (because he’d rather steal the Christmas gifts)
Who is The Grinch?
This is the city or specific neighborhood where our "Home Base" (office) is located.
Lenexa
In construction, you use a blueprint; in digital marketing, we use this "map" to outline a website’s structure before it's built.
What is a Sitemap?
DAILY DOUBLE: For HVAC or Roofing clients, this "Profile" is the digital version of a yard sign, showing up in local "Near Me" searches.
What is a Google Business Profile?
We help these contractors "pour" over their data to ensure their Google Ads for driveways and foundations are solid.
Who are Concrete Contractors?
The "Monday after Christmas" is famously the day when a large portion of the office is officially "OOO," which stands for this.
What is Out of Office?
According to our Website, what is our company Mission?
*Hint* Refined mission shared at AnvilCon 2025.
*Hint* On our newly added Culture page!
What is:
MISSION: Building up Individuals who are Building our Country.
DAILY DOUBLE: Just like a job site needs a "Permit," a website needs this "S" in HTTPS to show it's secure and trusted.
What is an SSL Certificate?
If SEO is "Organic Growth," this 3-letter "P" acronym is like hiring a crane to get you to the top of the search page instantly for a fee.
What is PPC?
In construction, "GC" stands for this - the person/ company manages the entire project from start to finish.
What is a General Contractor?
After a long holiday weekend, this "Dark Roasted" liquid is the essential fuel for any marketing "crew" on a Monday morning.
What is Coffee?
How many Solved/Closed Helpdesk tickets did the Web Team fulfill in the last 6 months of 2025? (guess within 5)
What is 152?
(as far back as reporting goes!)
*Tickets inactive for 120 days automatically closed.
When we track "Conversions," we are basically measuring how many people "signed the contract" or filled out this type of web tool.
What is a Lead Form?
This Meta-owned platform is the best "Visual Portfolio" for showing off high-quality "Before & After" shots of a kitchen remodel.
What is Instagram?
This 4-letter term stands for the "Breathing" and "Heating" of a building.
What is HVAC?
This is the name for the "awkward" office tradition where you trade a $20 gift that nobody actually wants.
What is White Elephant or Secret Santa?
2025 was a big year for us! Within a range of 3, how many total NEW OMDs signed did we add this year?
DAILY DOUBLE: How many are still active clients?
What is 31?
What is 26?
This term refers to the percentage of visitors who leave a site after seeing only one page - kind of like a "walk-off" on a job site.
What is Bounce Rate?
We use this "C" term to describe the software (like HubSpot or Salesforce) that helps contractors keep track of their leads and customers.
What is a CRM?
DAILY DOUBLE: This specific type of construction professional focuses on the "Skin" of the building, including siding, windows, and doors.
What is an Exterior or Building Envelope Contractor?
In the song "The 12 Days of Christmas," this bird in a pear tree is basically a high-end landscaping lead given on Day 1.
What is a Partridge?
2025 was a big year for us! Within a range of 3, how many total NEW full build Web projects signed did we add this year?
DAILY DOUBLE: How many were sold in conjunction with an OMD package or current OMD client?
What is 24?
What is 19/24!!!