Meta Information
How many characters should be in a meta description?
150-160 characters with space, with a maximum length of 160 characters with spaces.
How many offers are labeled as featured?
3
Name 4 potential sub-level pages for any service.
*HINT* Windows, Doors, Siding...
replacements, repairs, types/options and materials, brand-specific, conversions, soffit and fascia, seamless gutters, gutter guards, energy efficient windows
What is an email alias?
An email alias is established for the client to utilize throughout different systems for easy dissemination of alerts and information to the team members managing the customer.
What is the ideal/goal number of days to launch a site from Welcome Call to client approval?
60 days
What specific detail pertaining to the client needs to be included in a Meta Description?
Full company name
How long is a meta description in an offer?
150-160 characters
How many services can be added to the navigation before a drop-down is needed?
*Hint* About Us is in the navigation, but Home is not.
6 services at most because Spectrum navigations max out at 7.
What do we use Twilio for?
Tracking numbers
What day ideally does PPC begin?
The same day as the website launches.
What is a Meta Description?
Meta descriptions are part of a website page’s metadata and is important for SEO. This element displays in search results as the description beneath a webpage.
What is the minimum number of offers a website must have prior to launching?
3
Name 3 interior home services.
Bathroom Remodeling, Kitchen Remodeling, Painting, Sunrooms/screen rooms, Attic insulation, Mold removal
Media galleries - 2 part question.
1) How many images ideally are to be added to sub-level galleries?
2) How many images ideally are to be added to a top-level / main service gallery?
Sub-level 4, 1 if truly only 1 image is possible.
Top-level 8
What day of the week will we never (as close to never as possible) launch a website?
Friday
Besides an attention-grabbing phrase, what is another way to grab the attention of a customer via meta description?
Adding a question at the beginning.
How many offers can be added to sub-level pages?
1
Name 5 traditional exterior services.
Roofing, painting, decks, windows, siding, doors, gutters, commercial roofing, screened-in patios, outdoor kitchens, and/or outdoor living remodeling.
External Reviews - name at least 3 platforms a customer can leave an external review for a client.
Google, Yelp, Facebook, Insider Pages, Houzz, BBB, Home Advisor, Angi, Guild Quality...
On the index (home page) of a Spectrum website, what is the first portion of the title tag say?
Company Name
What is the "sign-off" of a Meta Description
Call to action statement - CTA
What is the most amount of offers a client can have on their website?
The limit does not exist.
Name 5 brands/manufacturers of remodeling services.
Possible services: Roofing, Windows, Doors, Siding, Painting, Kitchens, Bathrooms, Gutters...
GAF, CertainTeed, Owens Corning, Pella, Marvin, Anderson Windows, Atlas, Bath Planet, Luxury Bath, BCI, Carrier, Cabinet Restylers, Delta, Kohler, EcoView, Euroshield, James Hardie, IKO, LP Smart Siding, Malarkey, Mulehide, Plygem, Tamko, TimberTech, etc.,
Name at least 3 different CRM platforms that can integrate with LISA
i360, MarketSharp, Acculynx, LeadPerfection, Salesforce, JobNimbus, JobProgress, HubSpot...
How many pages of a website are built if the setup fee is:
$4995.00
$7495.00
$9995.00?
50 pages, 75 pages, 100 pages