Using visual space to show relationships in your work.
What is proximity?
100
Hue.
What is color?
100
Everywhere you look, in print media, in advertising, in publications, on products.
Where is typography found?
100
Repetition.
What is a useful design principle that gives a viewer the idea that it has a distinctive look and feel, makes things easier to "read", and provides some consistency in terms of knowing what to expect?
100
Kerning.
What is the space between specific characters in a font?
200
White space.
What is negative space, space between lines, content, or the margins?
200
Communicates emotion, evokes mood, and draws the eye.
What is color?
200
Typography definition
What is the style or appearance of text and the art of working with text?
200
Layout and Composition.
What is a graphic designer's task when trying to create beautiful, professional designs?
200
Leading.
What is line spacing?
300
Alignment
What is tricky, important to get right and can be imagined with grid lines through and around it?
300
Primary, Secondary, and Tertiary Colors.
What are Blue, Red, and Yellow; Green, Orange, and Violet, and Yellow Green, Blue Green, Blue Violet, Red Violet, Orange Red, and Yellow Orange?
300
Serif fonts.
What is a font that has a classic look and is commonly used in print publications?
300
Radial Composition.
What is a composition that literally radiates from a center point outwards?
300
Opposites attract.
What is the idea that short and tall fonts pair well? What about Sans serif with serif? Or finally, Decorative with a simpler font?
400
Contrast
What is a useful element that can catch the reader's eye, create emphasis, or call attention to your work?
400
Saturation
What is the intensity of color called?
400
Sans serif
What is a more clean and modern font that is easier read on computers and smart phones called?
400
Symmetrical.
What is a composition that can be split and still have equal elements on both sides?
400
Less is more.
What is a recommendation for fonts that are combined in interesting ways?
500
Hierarchy
What shows your viewer where to begin, where to go next, and what you want to be most important in an image?
500
Value.
How do we refer to how light or dark a color is?
500
Decorative fonts
What is another name for Display fonts?
500
Asymmetrical
What is a compositional strategy that may balance smaller items on one side of the page with larger items on the other?
500
Fonts that come with their own "baggage".
How might be fonts that are outdated or overused referred to?