Principles of Design
Tools & Terms
Pitfalls
InDesign
Potpourri
100
This concept deals with the balance between dark areas and light areas.
What is contrast?
100
This means "unified whole."
What is Gestalt?
100
This is the over-use of rules.
What is rule-itis?
100
This is the arrangement of windows and panels.
What is the workspace?
100
These help you organize the overall structure of a page through non-printed lines.
What are grids?
200
This deals with different weights on the page.
What is balance?
200
This is the inner space of facing pages.
What are gutters?
200
This occurs when there is insufficient breathing room between borders and text.
What is claustrophobic borders and boxes?
200
This is the gradual transition between two shades.
What is a gradient fill?
200
This is the amount of vertical space allotted for a line of type.
What is leading?
300
Which kind of alignment establishes a hierarchy of information?
What is vertical alignment?
300
This is a block of copy set apart from but related to the rest of the text on the page.
What is a sidebar?
300
This occurs when the type and background are hard to distinguish.
What is lack of contrast?
300
These horizontal or vertical lines help you align objects on a page.
What are guides?
300
This is a graphic device that symbolizes a company.
What is a logo?
400
Which principle deals with predictable page design?
What is consistency?
400
These inform readers when articles are continued from one page to another.
What is a jumpline?
400
This is a word isolated at the top of a column or a page.
What is a widow?
400
You use this tool to create straight or curved lines.
What is the Pen Tool?
400
This type of chart works best for showing part-to-whole relationships.
What is a pie chart?
500
This is considered the optimal sizing for readable text.
What is 11-12 point?
500
This short summary phrase introduces a headline.
What is a kicker?
500
This occurs when subheads are not close enough to the text they introduce, causing a weak link between the heading and the text.
What is a floating headline/subhead?
500
You use this when you want to use one object to cut a hole in another object.
What are compound paths?
500
This is the photo that tells people where to look first.
What is a dominant photo?
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