The activity, set of institutions, and processes for communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large
What is marketing
100
A person who owns stock in a corporation
What is a stockholder
100
When quantity demanded equals quantity supplied
What is equilibrium
100
A share of ownership in a publicly held company
What is common stock
100
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions
What is big data
200
The four P's of marketing
What are product, price, place and promotion
200
The four financial statements
What are income statement, balance sheet, statement of retained earnings and statement of cash flows
200
The extra (additional) benefit of consuming one more unit of some good or service
What is marginal benefit
200
What NPV stands for
What is Net Present Value
200
A system of values and norms that are shaped among a group of people and that when taken together constitute a design for living.
What is culture
300
The study of when, where, and how people buy things and then dispose of them
What is consumer behavior
300
The US governmental agency that oversees the US financial markets
What is the Securities and Exchange Commission (SEC)
300
The benefit given up by choosing an alternative course of action
What is the opportunity cost
300
The three ways a project can be valued
What is NPV, IRR, and payback period
300
Laws enacted by legislative bodies at any level of government
What is statutory law
400
The four grids of the Boston Consulting Group (BCG) Matrix
What are stars, question marks, dogs and cash cows
400
A cost that increases or decreases in total in direct proportion to increase or decrease in the volume of activity
What is a variable cost
400
The factors that shift the supply curve
What is the price of other goods, the number of sellers, prices of relevant inputs, technology, and expectations of future prices
400
The three pieces of information needed in CAPM
What are the risk free rate, the market rate and the Beta
400
The Latin phrase meaning "to stand on decided cases"
What is stare decisis
500
The four types of segmentation bases
What are behavioral, demographic, geographic and psychographic segmentation
500
The three budgets that are included in the master budget
What are the operating budget, capital expenditures budget and financial budget
500
A cost or benefit for production or consumption that accrues to someone other than the immediate buyers and sellers of a product being produced or consumed