The activity, set of institutions, and processes for communicating, delivering and exchanging offerings that have value for customers, clients, partners and society at large
What is marketing
100
The acronym for Strengths, weaknesses, opportunities and threats
What is SWOT analysis
100
The study of when, where, and how people buy things and then dispose of them
What is consumer behavior
100
B2B and B2C acronyms
What is business to business and business to consumer
100
The select group of people you choose to sell to
What is target market
200
The four P's of marketing
What are product, price, place and promotion
200
Granting an independent operator the right to use your company's business model, techniques and trademarks for a fee
What is franchising
200
The definition of Search advertising
What is advertising that appears on the Web pages pulled up when online searches are conducted
200
When the demand for one product increase the demand for another
What is joint demand
200
Selling the same product to all consumers
What is mass marketing
300
Total sum of benefits received that meet a buyer's needs
What is value
300
The four grids of the Boston Consulting Group (BCG) Matrix
What are stars, question marks, dogs and cash cows
300
Measuring the attitudes, values, lifestyles and opinions of consumers using demographics
What is psychographics
300
Groups of people within organizations who make purchasing decisions
What is a buying center
300
The definition of one-to-one marketing
What is forming close, personal relationships with customers and giving them exactly what they want
400
The value equation
What is value = benefits received - [price + hassle]
400
When a firm lowers investment in a product or business
What is harvest
400
Purchases that occur with no planning or forethought
What is impulse buying
400
Meaning of the letters in RFP
What is request for proposal
400
The description of a type of customer based on market segmentation criteria
What is customer profile
500
The four components of marketing
What are creating, communicating, delivering and exchanging
500
When a firm drops or sells a product or business
What is divest
500
The shared beliefs, customs, behaviors and attitudes that characterize a society used to cope with their world and with another
What is culture
500
A website in which a single seller sells products to many different buyers
What is a sell-side site
500
Four types of segmentation bases
What are behavioral, demographic, geographic and psychographic segmentation