Marketing
Retail
Supply Chain
Technology
In-Class Topics
100
What is the target market of this ad?
Women, high-society women, ...
100
What is a refund?
Getting your money back and returning the product/service
100
What is a supply chain?
The entire production flow of a good or service, starting from raw components all the way to the consumer (and to disposal)
100
What is information ethics?
Branch of ethics that concern respecting the creation, organization, and use of information.
100
What are some tips that we talked about for public speaking?
Using your hands with palms up or together, taking pauses while you speak, slow down your speaking, talk loud enough, do not read off of a paper, ...
200
What is a marketing dashboard?
An interface that shows progress and performance metrics in an easy-to-read form
200
Translation of "ticket de caisse"?
Receipt
200
Name the different forms of physical inventory.
Raw materials, work in progress, finished goods
200
What is data mining?
Sorting through large amounts of data to extract useful information.
200
What are the pros and cons of a 4-day work week?
Pros: Better employee retention, positive energy in the workplace, better productivity,...
Cons: Possibility of not accomplishing the same amount of work, confusion about which day to take off, favoritism towards those who work anyways on their day off,...
300
What is a market share?
The portion of the industry that is controlled by a particular company. (=company's sales $ / market's total worth $$)
300
What is a brick and mortar retailer?
A company that sells products in a physical building and not online
300
What is Just-in-Time management?
An inventory planning system that coordinates the arrival of goods right when they are needed.
300
What are Business Analytics?
Transforming data into insightful information to make informed decisions.
300
What is the name of the new virtual reality world that Facebook has invested in?
The Metaverse.
400
What is a SWOT analysis and why is it used?
A tool to help analyze the current situation of a company-- helps orient and analyze the strategic position of a company.
S: Strengths W: Weaknesses
O: Opportunities T: Threats
400
Meaning of : "What a rip-off!"
A purchase that was a scam or fraud or overpriced
400
What is lead time?
The time between the order and delivery of a product.
400
What is Software as a Service? (SaaS)
Delivering applications or cloud storage services over the internet. This allows companies with a lot of hardware and capability to make a profit and to share with those who do not have the hardware/funding.
400
Based off of the Ted-talk with the soccer coach speaker, what is the key to establish self-confidence?
Practice! Rehearsing speeches in front of a mirror, in front of family, ...
500
What is the marketing mix of this ad?
Product: Chipotle burrito/wrap and catering
Price: Not shown
Promotion: Variety, fast, catering available (eat in your own home), quality ingredients in large quantities
Place: Highway; targeting busy people who like quick service and options
500
How has online shopping impacted retail?
Less brick and mortar shops, investment into websites and logistics systems, more return handling involved, ...
500
What is the overall idea of lean management / six sigma quality management?
Lean : Produce with no waste
Six Sigma : No error or fault in the whole supply chain / products
500
What is Internet of Things? (IoT)
Give an example.
Interconnected devices that collect and share information without the help of humans. Ex: Alexa, self-controlling fridge, automatic vacuum robot,...
500
With supply chain issues and delays, such as in the toy-maker case study, what are some solutions to improve supply chain performance?
Source locally, hold more safety stock, invest in a better information system that connects suppliers/customers to track product/information flows, ...