Lead Forensics
This is the magical page where anonymous visitors become warm leads.
What is the Visitors list?
“I’m gonna make him an offer he can’t refuse.”
What is The Godfather?
“Cause baby you're a firework, come on let your…”
What is “colors burst” (Katy Perry – Firework)?
This term refers to the strategic use of keywords to get you found on Google.
What is SEO (Search Engine Optimization)?
This is what a “gatekeeper” usually guards.
What is the decision-maker (or the person who signs the check)?
This part of the platform lets you spy (legally!) on what prospects are interested in.
What is the Digital Journey?
“You can’t handle the truth!”
What is A Few Good Men?
“Is it too late now to say…”
What is “sorry” (Justin Bieber)?
This type of email is sent to nurture leads, not just say “hi.”
What is a drip campaign?
“Send me something via email” is usually code for this.
What is a brush-off?
Our solution is powered by this powerful identifier, not cookies or unicorns.
What is an IP address?
“Just keep swimming.”
What is Finding Nemo?
“I’m a loser baby…”
What is “so why don’t you kill me?” (Beck – Loser)
When marketing and sales don’t talk to each other, you get this sad, misunderstood metric.
What is MQL (Marketing Qualified Lead)?
This kind of question uncovers the pain behind a prospect’s current process.
What is a probing question?
This internal team makes sure we aren’t just showing you “ABC Company” from nowhere.
Who is the data verification team?
“I feel the need… the need for speed.”
What is Top Gun?
“When I’m gone, just carry on, don’t mourn…”
What is “rejoice every time you hear the sound of my voice” (Eminem – Mockingbird)
This metric tells you how much money you make for every dollar you spend on a campaign.
What is ROI (Return on Investment)?
This sales stage typically comes after discovery and before the proposal.
What is the demo?
This is the most common reason a prospect says “we already have something similar”—but it usually just means they’ve never seen this platform in action.
What is "Google Analytics" (or "HubSpot")?
“You sit on a throne of lies.”
What is Elf?
“Blame it all on my roots, I showed up in boots…”
What is “and ruined your black tie affair” (Garth Brooks – Friends in Low Places)
This three-letter acronym refers to the experiment marketers use to figure out which version performs better.
What is A/B testing?
This closing technique involves summarizing value, confirming alignment, and confidently asking for the next step.
What is the assumptive close?