By Definition
Any person who has expressed interest in buying/selling with you or has been referred to you as a potential client.
Lead
A monthly set & forget market snapshot email about a specific area sent to your database.
Neighborhood News
It’s frustrating when you respond to a buyer inquiry on a specific listing, and then you never hear from them. Many agents give up after their first or second attempt at following up with an online lead. You can increase your chances of converting an online lead to an actual conversation with an efficient, informative email script.
Describe how you would handle online lead follow-up if a potential buyer inquired on a specific listing and then you don't hear from them again.
Congratulations you received 100 free points!
The process of turning generated leads into clients
Lead conversion
a real-estate focused CRM provided by C21 that helps you stay close to your contact database through communication plans, digital marketing and important reminders.
MoxiEngage
As a real estate agent, you want to master small talk, make connections, meet new people, be outgoing, and talk about real estate—without seeming pushy. The F.O.R.D model is a tool to be able to connect with people and naturally lead the conversations to real estate.
Give an example of one question for each category (F.O.R.D.) that you could ask the client.
How many licensed agents does CENTURY 21 Realty @ Home have as of today? Including Navona.
30
Percentage of leads that turn into clients, calculated by dividing the number of closed transactions by the number of leads generated during the same time period.
Lead Conversion Rate
A way to connect with past, current, and future clients in a handwritten personalized and meaningful way
Note card
Give an example of a rebuttal when a client says to you I am not ready to buy right now.
(no specific answer)
If you receive a lead from outside of your service area or outside of an area you are willing to travel to. Explain how you will handle that situation.
(no right or wrong answer)
The daily number of new contacts that you need to make or add to your database to feel good about today's activities and keep your business growing for tomorrow.
Where can you navigate inside of C21 online to find scenarios of what to say to a potential client or current client?
C21 University or Agent Scripts Library
BONUS POINTS
What is Navona's favorite flower
Sunflower
What does CRM stand for?
Customer Relationship Management/Client Relationship Management
What is a good rule of thumb for follow-up frequency with cold leads?
Once a month
Give your value statement when a client asks why they should work with you.
(no right or wrong answer)
What year did Charity start working for Navona
2019