The process of acquiring new and enduring information or behavior.
What is learning?
Before conditioning, the conditioned stimulus is referred to as this.
What is the neutral stimulus?
Any consequence that will encourage the likelihood that a behavior will occur again.
What is reinforcement?
Use this schedule to acquire learning and then switch to this schedule to maintain learning.
What is a continuous reinforcement schedule and a partial reinforcement schedule respectively?
Researcher known for the Bobo doll experiment.
Who is Albert Bandura?
Learning by watching.
What is observational learning?
Presenting the CS when not followed by the US will produce this.
What is extinction?
The consequence that is frequently confused with punishment.
What is negative reinforcement?
These types of schedules drive the most persistent in the learned response.
What are variable reinforcement schedules?
Discovered latent learning with research that had rats learn a maze.
Who is Tolman?
The person credited with discovering principles of operant conditioning.
Who was B.F. Skinner?
Jamie was bitten by a small dog when he was young. He likes big dogs but remains afraid of small dogs. His affection for big dogs is an example of this.
What is discrimination?
Rewarding successive approximations to a desired behavior.
What is shaping?
Pressing an elevator button.
What is an example of a variable-interval schedule?
Produces both prosocial and antisocial behavior.
What is observational learning?
This type of learning is reflexive in nature.
What is classical conditioning?
The advertising industry profits greatly by the knowledge of pairing a product with this US will create a favorable impression of any product.
What is a sexual stimuli?
Adding something negative.
What is positive punishment?
Getting a free cup of coffee after purchasing 10 cups of coffee.
What is a fixed-ratio schedule?
Imitation and desensitization are responsible for this.
What is the violence-viewing effect?
A type of learning which does not show itself until sufficient reinforcement is present.
What is latent learning?
We are wired for this particularly powerful type of classical conditioning that requires only one pairing.
What is taste aversion?
Taking away something negative.
What is negative reinforcement?
Having an exam every four weeks.
What is a fixed interval schedule?
The experimental condition in which the rats demonstrated latent learning.
What was the group that received no reinforcement?