Learning
What is learning?
Relatively permanent change in behavior caused by experience.
What is Memory?
The process of acquiring information and storing overtime so that it will be available when we need it.
What is multiple exposures to a stimulus?
Repetition
What was our title slide named?
Learning and Memory
What is Incidental learning?
Unintentional acquisition of knowledge.
What are the 3 stages of the memory process?
Encoding, Storage Stage and Retrieval
Pavlov made his dogs salivate by eventually just a ring of a bell. What type of conditioning is this?
Classical Conditioning
What Company made a commercial that made 10,000 angry people sign a petition to stop playing it?
Toyota
What is the Behavioral Learning Theory.
The perspectives of learning that assume that learning takes place as the result of responses to external events.
In what ways is the mind like a computer?
Data is inputted, processed and output for later use
What is the difference between a conditioned and unconditioned stimulus?
Conditioned stimulus is a learned response while a unconditioned stimulus is a natural response.
What is an example we provided of positive stimulus?
5 gum
A lack of association in Marketing Results in?
Extinction
What are the 3 types of memory and what is the capacity for each?
Sensory Memory - High capacity
Short-Term Memory - Limited capacity
Long-Term Memory - Unlimited Capacity
Give an example of Variable Ratio Reinforcement.
People continuing to put money in slot machines because they know it’ll eventually pay out.
What is "renting" a well known name?
Licensing
gamification is simply about providing ______ to customers to encourage them to ____ even more
rewards, buy
Fill in the blank
"It's more likely that we'll retain incoming data when we associate it with _________
Other things already in our memory
What is the Halo Effect and give an example of it.
Halo Effect is a phenomenon that occurs when people react to other, similar stimuli in much the same way they respond to similar stimulus. Example could be a store brand bottle of mouthwash that looks similar to Listerine causing a me-too effect.
What are the three types of parenting roles in becoming a consumer and define them the best you can.
Authoritarian: hostile, restrictive, censorship, Negative view on advertising.
Neglecting: detached, don't exercise much control over what their children do.
Indulgent: communicate, should be allowed to learn about marketplace with little interference.