GENERAL
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PRIVACY AND AI
IP
MORE IP
100

Looking for information on an NB lawsuit? Start here.

What is the Legal Department SharePoint site, specifically the “Litigation Portfolio” list?

100

Uploading privileged legal advice into an open source AI tool may result in the loss of this protection.

What is legal privilege?

100

“It was already illegal” is not a valid copyright clearance strategy when using this type of art in advertising?

What is graffiti?

100

The red sole of Louboutin shoes is protected in some jurisdictions as this type of IP.

What is trade dress (or a color trademark)?

200

This contract clause ensures the endorser (athlete/celebrity) does not promote a competitor.

What is an exclusivity clause?

200

 Despite frequent claims to the contrary, work such as "brand storytelling" or "reporting on facts" from this group is never treated as editorial by courts or regulators and is instead commercial use.

What is marketing?

200

This principle requires collecting only the data necessary for a specific purpose.

What is data minimization?

200

This U.S. doctrine allows limited use of copyrighted works without permission.

What is fair use?

200

This New Balance trademark licensing restriction prevents licensees from granting third parties rights to the NB “N” mark.

What is non-sublicensable?

300

This is every in-house lawyer's least favorite marketing term.

What is organic?

300

This subset of AI enables computers to learn from data and improve their performance over time.

What is machine learning?

300

Borrowing stock photos, fonts, or music “just this once” without a license for commercial use often leads straight here.

What is a copyright infringement lawsuit?

300

Losing this key factor destroys trade secret protection globally.

What are reasonable efforts to maintain secrecy?

400

The phenomenon where an AI model confidently generates false information, presenting it as fact.  

What is hallucinations?

400

In many countries, these rights protect an author’s reputation and attribution.

What are moral rights?

400

This international treaty allows applicants to file one patent application to seek protection in multiple countries.

What is the Patent Cooperation Treaty (PCT)?

500

The term used in a contract that Paul Gauron dislikes the most.

What is partner?

500

This search helps New Balance to identify potential conflicts before adopting new footwear names, logos or slogans.

What is a trademark clearance search?

500

This famous trade secret has reportedly been protected for over 100 years and stored in a vault.

What is the Coca-Cola formula?

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