MISSION & VISION
VALUES
PRODUCTS
CURRENT SITUATION
100

WHAT IS LEGO'S MISSION?

TO INSPIRE AND DEVELOP THE BUILDERS OF TOMORROW.

100

NAME ONE LEGO VALUE

CREATIVITY

100

WHAT IS LEGOS MAIN PRODUCT?

PLASTIC INTERLOCKING BRICKS

100

In which year is LEGO having strong growth?

2025

200

WHAT IS LEGOS VISION

TO CREATE A BETTER FUTURE THROUGH PLAY

200

WHAT VALUE MEANS BEING KIND AND RESPECTFUL?

CARING

200

WHAT LEGO LINE IS FOR SMALL CHILDREN?

LEGO DUPLO

200

How much did LEGO’s revenue grow?

12%

300

WHAT DOES LEGO WANT TO PROMOTE THROUGH PLAY?

CREATIVITY AND LEARNING

300

WICH VALUE MEANS MAKING SAFE AND RELIABLE TOYS?

QUALITY

300

NAME A FAMOUS LEGO THEME?

STARS WARS/TECHNIC/ FIRENDS/ CITY

300

Where did LEGO open a new factory?

VEINTNAM

400

WHAT AGE GROUP DOES LEGO WANT TO INSPIRE?

CHILDREN AND ADULTS

400

WHAT VALUE CONNECTS FUN WITH LEARNING?

FUN

400

WHAT KIND OF SETS AREA FOR ADVANCED BUILDERS?

LEGO TECHNIC

400

What is one of LEGO’s biggest challenges?

Competition from digital entertainment.

500

WHAT DOES LEGO BELIEVE PLAY CAN CREATE?

A BETTER AND MORE POSITIVE FUTURE

500

WHAT VALUE HELPS PEOPLE GROW AND  DISCOVER? 

LEARNING

500

NAME ONE LEGO DIGITAL PRODUCT?

LEGO VIDEO GAMES OR APPS

500

What is one of LEGO’s main goals for the future?

Use 100% sustainable materials by 2030.

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