SEO
SEO Means
What is Search Engine Optimization
How many redirects can you set up on your website?
Endless, but too many redirects put unnecessary load on the server and reduce speed.
Can you retarget a current client email list on social media?
Yes
What does CTA stand for?
Call to Action
Does Ignite create logos?
Yes
SERPs
What are Search Engine Result Page
Give me an example of an e-commerce platform.
BigCommerce, Shopwired, Shopify, WooCommerce, Wix (Ecwid), Zyro, Shift4Shop, Volusion, Sellfy, Squarespace, Magento
Can you blog on LinkedIn?
Yes
Inbound vs Outbound
The difference between the two is that Inbound marketing is the process of pulling potential clients to your business. You are targeting a niche of people and drawing them in instead of pushing the message to the masses to seek out customers.
Who runs the communication department at Ignite?
Michaela
Off-page SEO vs On-page SEO
On-Page refers to everything that is represented in the metadata of the website. Off-Page is everything online that points back to your website domain or mentions your company in its metadata.
Name one way to monetize your website.
Digital downloads: eBooks, templates, and printable PDFs
Online Courses and Challenges: Video courses and Zoom classes
Affiliate Marketing: Sell other companies’ products by becoming an affiliate
Physical products: through drop shipping
What does UGC stand for?
User-generated content
Name Two Outbound Marketing Strategies.
Outbound Channels include print ads, TV and radio, trade shows, listings in directories, mailers, and cold calling.
What "animal" is featured in Ignite's logo?
Phoenix Bird
What does a search engine read when it crawls website images for content?
Alt Text
Name two content errors that affect website performance.
Duplicate content
Improper redirects
Broken media assets (video and audio files)
Broken links
Pages with long load times
What is a Facebook Pixel used for?
Retargeting website traffic
Name Two Inbound Marketing Strategies
Inbound channels included Email lists, SEO, blogging, referrals, and social media.
What year was Ignite founded?
2019
What year was Google Founded?
September 4, 1998
What does a 404 Error message mean?
The 404 code means that a server could not find a client-requested webpage.
How many users does Facebook have?
2.936 billion
What's a good marketing budget percentage?
News businesses - 12 - 20% of gross revenue
Established Businesses - 6- 12% of gross revenue
How many businesses does Ignite work with?
83 clients nationwide