Sport
Which country won the FIFA World Cup in 2018?
France
Which brand makes the PlayStation console?
Sony
What is the main goal of a Brand Inventory?
A. Measure customer satisfaction
B. Understand how the brand is marketed today
C. Analyze competitors’ advertising
D. Create new brand associations
B. Understand how the brand is marketed today
Which country invented pizza?
Italy
Which countries make up the United Kingdom?
England, Scotland, Wales, and Northern Ireland.
Who is considered the most famous basketball player of all time?
Michael Jordan
Which brand’s logo has a hidden arrow between the letters “E” and “x”?
FedEx
Which element focuses on how consumers think and feel about the brand?
A. Brand Charter
B. Brand Inventory
C. Brand Exploratory
D. Brand Logo Guidelines
C. Brand Exploratory
What is the largest state in the United States by area?
Alaska
What is the capital of Australia?
Canberra
Who was the first UFC fighter from Kazakhstan?
Zhalgas Zhumagulov
Name any 3 brands have logos that feature animals.
Lacoste, Puma, Ferrari, etc.
Which tool collects consumer data regularly to track brand performance?
A. Brand Charter
B. Brand Tracking Study
C. Brand Audit
D. ROMI Calculator
B. Brand Tracking Study
A doctor gives you 3 pills. You must take one every 30 minutes. How long will it take to finish all pills?
1 hour
Name at least 5 federations in the world.
United States
Germany
Canada
Russia
India
Brazil
Australia
Mexico
Which KPL clubs have won the Kazakhstan Premier League five or more times?
Astana, Aktobe, Irtysh Pavlodar and Kairat Almaty
Which fast-food brand is known for the slogan “I’m lovin’ it”?
McDonalds
What does a Brand Equity Report (Brand Scorecard) show?
A. The company’s annual revenue
B. What is happening to the brand and why
C. Only customer complaints
D. Competitors’ product features
B. What is happening to the brand and why
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In which city is the NATO headquarters?
Brussels
Who won the only gold medal for Kazakhstan at the 2004 Olympics?
Bakhtiyar Artayev (boxing, welterweight)
Which luxury fashion brand uses a logo inspired by the initials of its founder, designed to look like hand-drawn brush strokes, and was originally created for luggage?
Louis Vuitton
Which of the following is part of the Brand Equity Management System?
A. Choosing brand influencers
B. Designing packaging
C. Creating the Brand Charter and assigning brand responsibilities
D. Posting ads on social media
C. Creating the Brand Charter and assigning brand responsibilities
How many years Khaknazar Khan ruled the Kazakh Khanate?
42 years (1538-1580)
What are the three capital cities of South Africa?
Pretoria, Cape Town, and Bloemfontein