Business
What does the M stand for in 'SMART' objectives?
Measurable
What does ROI stands for?
Return on investment
Basics accounting equation?
Assets = Capital + Liability
All of the following are actual modes of market-entry EXCEPT: [CHOOSE ONE]
Licensing | Standardization | Franchising | Exporting | Partnering
Standardization
You must include uncertainties and risk in a business plan [CHOOSE ONE]
TRUE / FALSE
TRUE
Which of the following are in the marketing mix? [YOU CAN CHOOSE MORE THAN ONE]
Product | Promotion | Production | Price | Place | Plaice | Possibility
Product, Promotion, Price, Place
The accrual basis of accounting records revenues when they are: [CHOOSE ONE]
Collected | Earned | Contracted | Readily available for use
Earned
Which marketing metric is it? The level of consumer awareness of an organization's product [CHOOSE ONE]
Brand equity | Return on investment | Customer Satisfaction | Market share
Brand equity
The terms "BAU" in business stands for?
Business As Usual
Which of the following definitions describes the marketing mix? [CHOOSE ONE]
A. The philosophy that all business activities should be aimed towards satisfying the consumer
B. Product, place, promotion, and price
C. A promise from the seller that says that the seller will replace a product that does not perform as expected
D. Form of promotion that determines clients needs and wants
B. Product, place, promotion, and price
What is the accounting principle that states companies and owners should be accountable for separately? [CHOOSE ONE]
Business Entity Concept | Going Concern Concept | Monetary Unit Assumption |
Periodicity Assumption
Business Entity Concept
A new housing estate with landscaping covenants opens in the vicinity of a garden nursery business. In term of a SWOT analysis, this would represent: [CHOOSE ONE]
Strength | Opportunity | Threat | Weakness
Which of the following would not be included in the business plan when planning to open a brand new business? [CHOOSE ONE]
Financial predictions / Market research / Last years profit and loss figures / Aims and objectives
Last years profit and loss figures
Which of the following may have favourable or unfavourable impression on the public about the company and its products? [CHOOSE ONE]
Publicity | Advertising | Promotion | Forecasting
Publicity
What is the statement of a firm's financial position on a particular date including assets, liabilities, and owner's equity referred to as? [CHOOSE ONE]
Balance Sheet | Budget | Mission Statement | Retail
Balance Sheet
Within the firm, it is primarily the ________ or _________ managers who argue for standardization for the sake of economies of scale.
A. Production, Finance
B. Marketing, Distribution
C. Logistic, Manufacturer
D. Primary, Secondary
A. Production, Finance
When using the PESTEL framework, marketers are investigating? [CHOOSE ONE]
Internal forces | Macro-environmental forces | Micro-environmental forces | Competitive forces
Macro-environmental forces
As the recently appointed marketing manager for a growing fashion brand, you spend your first few months in the job understanding the business, your competitor's businesses, and the marketing environment. The comprehensive understanding you are engaged in is known as: [CHOOSE ONE]
Marketing planning | Situational analysis | The competitive analysis | Company analysis
Situational analysis
What are organizations that make money available for investments in innovative enterprises called? [CHOOSE ONE]
Venture Capitalists | Loaners | Sharks | Financial Investors
Venture Capitalist
An overall strategy that involves the firm pouring all of its available resources into one or a select few markets is knows as: [CHOOSE ONE]
Maximum investment strategy | Sprinkler strategy | Waterfall strategy | Standardization
Waterfall strategy