Group Size
Time Spent
Average Spending
Favorite Stores
Fitting In
100
What is the average group size of the Mall Rats
4
100
On average, how much time did the Mall Rats spend at the Mall?
About 2-3 hours
100
How much Mall Rats typically spend per trip?
$35
100
What is early teens' favorite store?
Hollister
100
According to teens which is more important, cost or brand name?
Brand name
200
Who travels in larger groups?
Females
200
Teenagers spend more time walking around than shopping
True
200
How much Walkers typically spend per trip?
$75
200
What was the least popular store?
Aeropostale
200
What is the model used to rank attributes and their importance
FISHBEIN
300
What is the average group size of "Walkers"
2
300
Who is more like to get in and get out more quickly? Males or Females?
Males
300
What is the highest one teen has spent while at the mall?
$115
300
Which store has the best atmospherics
Forever 21
300
Who influences your style most? 1)Parents 2)Friends 3)Boyfriend/Girlfriend 4)Yourself
Friends
400
How many groups had both males and females?
9
400
How many times do Mall Rats frequent the mall?
Once every 2 weeks
400
What is the number 1 place where you receive your spending money
Parents!
400
Which store was your least favorite in terms of atmospherics
Hot Topic
400
How many Walkers agreed that fitting in was important? 5 total 1) none 2)1 3) 2 4) 3 5) 4 6) 5
1
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