Company Knowledge
What kind of company is The Ortus Club?
What is B2B Marketing?
Where we update numbers of attendees and drops
What is SOP
The tool we use to automate LinkedIn campaigns
What is Linked Helper 2
What we use to look for leads on LinkedIn
What are Sales Navigator accounts
How long our roundtable discussions usually last
1 hour
Person to ask for small landing page edits
Who is Team Lead
The term we use when we want a lead that's already taken by another project
What is Crossover
3 details that are present in the Moderator Guide
Topic, Date, Agenda, Venue, Guest list, EQ, EQ answers
*any of these 3 will be counted*
2 scraping platforms we use
Wiza, Apollo, ZoomInfo
*any of these 2 will be counted*
What time should MOCs should arrive
1 hour before guests arrive
Riddle:
I don’t live up to my name. I’m neither colored nor sad. A book not made of paper. No stories, not even rhymes. Difficult, Complex, Evolving. Are what I use to define. No worries, I got you. I’m here to be your guide
Blue Book
True or False: We can upload contacts with no email to HubSpot
FALSE
Ideal time for EQs to be sent out to guests
2 weeks before event day
Formula to quickly input company priority from target companies list to contacts
What is VLOOKUP
What time moderators should arrive?
30 mins before guests arrive
Riddle:
People can get in and out of me, you just need to carefully take a lot of steps. I can fit more people than how a stadium can. Millions and more, I want to have them all. I can give you some, just not each and everyone.
The difference between phone number and mobile phone number
Phone numbers are landlines or hotlines. Mobile phone numbers are cellular phone numbers
Difference between ICP Gold, Silver, Bronze, and Iron
Gold: Clients and moderators, Silver: Past guests, Bronze: Declines, Iron: Uninvites
3 main ways we look for moderators
Past mods, SN, manual research (conferences, etc)
3 collaterals we have printed for an event
Postcards, name tents, brochures, mod guide
*any 3 are considered*
Difference between project/event title and topic title?
Project/Event title is the catchy name of the event and topic title is for the topic of discussion
5 examples for Comm Channel Medium
AS_Calls, AS_Gsuite, AS_ICPS, AS_iMessage, AS_Line, AS_WhatsApp, Direct Registration, External_Help, Gmail_Gsuite, ICP_Silver, Linkedin_Ads, Linkedin_CCM, Linkedin_CCU, Linkedin_CCM, Linkedin_IC, Linkedin_InMail, Linkedin_OP, Mwizz_Mailjet, Referral, Sendy_SESI, YAMM_Gsuite
*any 5 of these are counted*
3 mass email platforms
Mailwhizz, Sendy, YAMM
Formula for converting mobile numbers to WA links
What is Concatenate
Give 4 types of people that are present on the event day
MOC, Moderator, RSVPs/guests/accepted, client attendees, speaker/panelists, photographer, event helper
*any 3 are considered*