Life Insurance Basics
What does “beneficiary” mean?
The person(s) who receive the life insurance payout.
Transactional or Relational? “Let’s get you the cheapest policy today.”
Transactional.
Life insurance is too expensive for most people.
False — most policies cost less than daily coffee habits.
What does “generational wealth” mean?
Assets passed down to future generations.
What’s the first step in building trust with a client?
Asking about their story and listening.
What are the two main types of life insurance?
Term and permanent
Transactional or Relational? Tell me about your family’s goals and who relies on you financially.”
Relational.
True or False: Only the breadwinner needs life insurance.
False — stay-at-home parents provide huge financial value.
How can life insurance help create generational wealth?
Provides tax-free money for heirs to build on.
What should you lead with — product or discovery questions?
Discovery questions.
What is the “death benefit”?
The amount of money paid out to beneficiaries when the insured dies.
Fill in the blank: Transactional = fast food drive-thru 🍔. Relational = ______ 👩⚕️.
Trusted family doctor.
What’s a common misconception about employer-provided life insurance?
That it’s enough coverage — usually it’s not and may end when you leave the job.
What’s one way life insurance can protect against debt?
Pays off mortgages, loans, or final expenses.
What’s one effective recruiting question?
“Have you ever thought about making income while making an impact?”
True or False: Life insurance is only for people who are married or have kids.
False.
What is one danger of being transactional in life insurance sales?
Clients lapse, shop for cheaper, or don’t refer you.
Myth or Fact: You can’t get life insurance if you’re young and healthy.
Myth — that’s the BEST time to get it.
True or False: Life insurance benefits are usually tax-free.
True.
Role-play scenario: A client says “I’ll think about it.” What’s a relational response?
Answer: “I understand — what concerns you most? Let’s talk through it together.”
What is one financial benefit of starting life insurance young?
Lower premiums and guaranteed insurability.
What is one way to stay relational after the sale?
Annual policy reviews, check-ins, or sending personal messages.
What’s the myth about GoFundMe vs Life Insurance?
People believe GoFundMe can replace insurance, but it’s unreliable and not guaranteed.
What’s the connection between love and life insurance?
It’s not for you — it’s for the people you love and want to protect.
Fill in the blank: We don’t just sell insurance, we ________.
Protect families / Build legacies.