DECA Basics
What is 10 minutes?
“A place, mechanism, or group of customers where buyers and sellers meet to exchange goods, services”
The definition of promotion.
What is the process of informing, persuading, and reminding a target audience about a product, service, or brand to generate interest, drive sales, and build loyalty?
What the definition of customer relations is.
What is the relationship between the CUSTOMER and the FIRM?
What D, G, and P stand for in market segregation.
What are demographic, geographic, and psychographic?
What is Distributive Education Clubs of America?
The outline of a business’ plan for advertising and promotional strategies
What is a market plan?
The purpose of Maslow's Hierarchy of Needs.
What is to determine the wants and needs of customers for promotion?
Good customer relations is demonstrated through this (LAF?)
What are listening, achieving, and follow up?
What the 4 Ps of Marketing are.
What are price, place, product, promotion?
The number of hours and questions there are for exams
What are 2 hours, 100 questions?
The purpose of situational analysis
To determine what is happening in the market and external environment
The reason that colour is important for advertisements.
What is the fact that different colours attract different target markets?
The definition of customer retention.
What is the level of customers returning to your business?
What the 5 elements of promotion are.
What are advertising, sales promotion, public relations, personal selling, and direct marketing?
The four stages of DECA competitions, from application to winning
What are school applications, Regionals, Provincials, and ICDC?
The two types of situational analysis
What are SWOT and PESTLE?
The parts of an advertisement that should be emphasised.
What are the logo and positive sale details?
The practice of consumers recommending a business to someone else of their own accord.
What is word of mouth?
What Maslow's five are.
What are physiological needs, safety needs, love and belonging needs, esteem needs, and self-actualization needs?
The six clusters of DECA
What are marketing, H&T, Finance, Entrepreneurship, Business Administration, Personal Financial Literacy?
This is why knowing the target market is important for promotion.
Know the target market --> put ads in the right places!
What is the catchy phrase to be remembered by vs the principles of your business?
The difference between being let go and fired.
What is cause or lack of cause and severance?
What PESTLE stands for
What are Political, Economic, Social, Technological, Legal, and Environmental factors?