Graphic Design
When you place two colors with perceivable differences side by side to make an image "pop"
Anything you write that has a purpose of selling
What is copywriting?
The founder of Liquid Creative
Who is April Schroeder?
The order used to build a strategy
What are goals, objectives, strategies and tactics?
Forms of electronic communication through which users create online communities to share information, ideas, personal messages, and other content.
What is social media?
The full name of CMYK
What is cyan, magenta, yellow, and key?
What is blogging?
The age of Liquid Creative
What is 9 years old?
What is owned media?
The year Facebook launched
What is 2004?
What is 1976?
The tense all copywriters should use to encourage people to take action.
What is present tense?
The month and year of Liquid's last rebrand
What is July 2017?
The visible elements/deliverables of a marketing plan
What are tactics?
What is sentiment?
The technique is also known as "kerning"
What is letter spacing?
AP style says never to use this comma unless it's needed for clarity.
The meaning behind the name "Liquid Creative"
What is a forum for open, free flowing and unrestricted thought and creativity, similar to the way water in the ocean, in a river, or falling from a waterfall?
News coverage, word of mouth, considered to be the best type of media
What is Earned Media?
The total number of interactions divided by total impressions
What is engagement rate?
The main difference between raster and vector images
What is composed of pixels versus composed of paths?
The range of characters copywriters should stay between when writing copy for Facebook posts
What is 40-80 characters?
What is an image of the office doors open?
The definition of a S.M.A.R.T objective
What is specific, measurable, attainable, relevant and timely?
A way of looking at your stats, side-by-side with a meaningful standard.
What is Benchmarking?