Point of View
"You" is used to address the reader personally and is occasionally used in works of fiction but frequently used in persuasive writing and advertising.
After a while he lifted his head, pointed up the road with the end of the whip, and said: "The idiot!" I was startled by his outburst. -- The War of the Worlds by H.G. Wells
A statement of personal feeling reflecting a belief or an interpretation rather than an accumulation of evidence. It cannot be proved true or false.