The Authors
Who are the main authors of the article about Scotch Whisky?
Who is Dr. Julie Bower and David M. Higgins
What does SWA stand for?
What is the Scotch Whisky Association
What was the SWA fighting to protect?
What is the name “Scotch Whisky.”
What country is Tequila originally from?
What is Mexico?
How did the SWA's action of litigation and lobbying pave the way for other industries to protect their name and products?
Their continuous push for the appropriation of their brand has inspired industries, including the examples previously elaborated on in the video. Similar efforts have shown successful forms of success and seem to be ongoing in today's modern society.
What subject does Dr. Julie Bower teach?
What is Strategic Management?
What product does the SWA protect?
What is Scotch Whisky
What two methods did the SWA use to protect their brand?
What are lobbying and court cases (litigation)
What is the group in Mexico that checks Tequila quality called?
What is the CRT (Consejo Regulador del Tequila)
Can you think of any other protective efforts to push for better distinction of things that are commonly mistaken and misrepresented, like the way Scotch Whisky was? (Think outside the box)
A push for more sustainable ways of living, actually defining whether or not things are truly sustainable, as people often fall for greenwashing.
What is David M. Higgins' primary field of expertise
What are English and American studies?
Why is Scotch Whisky important to the UK?
Because it’s one of the UK’s biggest export products
When did the UK finally make a legal definition for “Scotch Whisky”?
1990
What Italian cheese had the same problem as Scotch Whisky with fake versions?
What is Parmigiano Reggiano (Parmesan)