The Authors
Who is the main author of the article about Scotch Whisky?
Who is Dr. Julie Bower
What does SWA stand for?
What is the Scotch Whisky Association
What was the SWA fighting to protect?
The name “Scotch Whisky.”
What country is Tequila originally from?
What is Mexico?
What subject does Dr. Julie Bower teach?
What is Strategic Management?
What product does the SWA protect?
What is Scotch Whisky
What two methods did the SWA use to protect their brand?
What are lobbying and court cases (litigation)
What is the group in Mexico that checks Tequila quality called?
What is the CRT (Consejo Regulador del Tequila)
What industry did Dr. Bower study and work in?
What is the alcoholic beverages industry?
Why is Scotch Whisky important to the UK?
Because it’s one of the UK’s biggest export products
When did the UK finally make a legal definition for “Scotch Whisky”?
What is 1990
What Italian cheese had the same problem as Scotch Whisky with fake versions?
What is Parmigiano Reggiano (Parmesan)