LiveTags
These two images sit below the creative in a LiveTag 2.0 ad
Powered By & Ad Choices
A-014 is an example of one of these identifiers
APP ID
Using this variable in the URL when debugging, signals to the ad server that money should not be spent on this decision
test=1
This snack is co-owned by LiveIntent's CEO and is no longer served at LiveIntent's snack time
Perky Jerky
In a land far away, we help campaigns take off and play/Of us there are more than two, helping your IOs go through
Dos Monos
This styling in the LiveTag 2.0 prevents our creatives from rendering wider than the content of the template.
max-width
This 'iffy' platform is a popular tool for ecommerce businesses looking to implement LiveConnect across their online store's webpages
Shopify
This button, found on the campaign level, ensures that the campaign will serve before any other campaigns
Guaranteed button
The name of LiveIntent's cover band
RIFFF
Guiding and managing tech is what I do, trying to make our vision come true.
Product Management / Product
This SAS error is triggered when placement IDs are not consistent throughout the template
Placement ID Mismatch
These are the three segments automatically generated upon creation of a new LiveConnect tag
Page Visitor, Customer, Product Retargeting
The characters in an email string should be in this format before being converted to hashes for LiveAudience
Lower case
The previous address for the LiveIntent office in NYC
100 Church Street
I look at numbers all day but I'm not your accountant
Data Analytics/BI
This part of the LiveTag allows our ads to appear as if they are coming from the publisher's domain
CNAME
Sales Engineering uses this real time tool to view live events being fired from LiveConnect tags on pages.
Kibana
This terminal command, entered before dragging in a file, will print out the top 10 rows of your dataset
Head
LiveIntent used to produce products that helped users connect with brands on this social media platform
QBR, ABR, Demos
A combination of these three values in the LiveTag distinguishes each ad call from a call made in another tag
Section ID, Email, Placement ID
This image is an asset needed for DPM creative setup that is NOT found in the product feed
(Brand) Logo
These are 4 reasons associated with lost bids in the platform's auction management tool
Invalid Response, outbid, floored, category blocked, timeout, advertiser blocked, removed by learning, deal preferred, deal floored
The original and first title given to current Director of Sales Engineering Christian Chen
Intern
The language we write you may not understand, but we create many things with slight of hand
Engineering Team