Week 1: Launch Models and Strategies + Week 2: Understanding Launch Components
What does CTA stand for?
Call To Action
How long before the sales event should promotion start?
7-10 days
Who’s job is it to own the launch plan?
The launch manager
What is the goal for average email open rate?
20%
What’s your main goal as launch manager during launch week?
To make sure things run smoothly (not sales!)
Name 3 must-have copy sections/pieces for a completed sales page.
Examples: FAQs, About/Me Bio, Pricing, List of What's Included, Refund Policy, Terms and Conditions
What are the FOUR structural components of a good launch project plan?
Main Tasks, Subtasks, Assignments, Deadlines
When it comes to managing the launch, what is the key to success?
Communication
What is the goal for live webinar conversion rate?
5-8%
What are the two types of debriefs?
Internal and external
Name the 5 key launch phases.
Pre-launch, sales event promo, sales event, open cart, cart close/debrief
Name at least 3 kinds of different webinar emails.
Invites, Confirmation, Reminder, Replay
Name one thing you can do early in launch to try and prevent issues later in the launch?
Communicate clear expectations
What is an example launch booster for launch emails?
Resend to unopens, creeper email
Launch Week Disaster!! The client is having two webinar sessions and somehow the webinar 1 REPLAY got sent to the webinar #2 people (and they haven’t even HAD their webinar yet)… what do you do??
Send a correction email and (for bonus points) add a show up live bonus to encourage them to still join live!
Name 3 of the most common types of sales events.
Live Webinar, Live Challenge, Video Series
What is the industry standard for webinar show-up rates?
25-30%
During what weeks does the Launch Manager spend the MOST time working on launch related tasks?
Weeks 4-7
What are 3 examples of a launch booster for a web page?
Countdown timer, Proof pop-ups, Drift Chat
What are the two areas of “Reflection” in a debrief meeting?
Client reflection (how they felt about the launch) and Implementation reflection (how the launch project plan flowed)
Name 3 things to take into consideration when assessing a client’s launch level.
List size, Launch Experience, Product Validation
How do you assist the client in setting realistic "Good, Better, Best" goals based on their email list size?
Use 1-2% as the standard conversion rate.
What are the three main components of good launch management?
Client Management, Team Management, Plan Management
What “Launch Manager Lens” components are you checking for in social media?
On-time messaging shift, reposting of positive feedback, updated social links
Name one mid-launch optimization you can add to boost a launch?
Creeper, personal follow-up, repurposing content, FB Live Q&A/Party