Features & Benefits
True or False: We create video content for every social media campaign.
False! We create video content for every OTHER social media campaign.
Which role gets access / creates our clients GBP?
Onboarding specialist
How long does an account need to be with OMG before being able to enable the Complete Performance Check state?
2-months
What is the difference between a boost and a like campaign?
A boost applies only to a post and it is a temporary, lower cost way to propel organic content beyond a page. A like campaign is an ad and is designed to garner page likes/follows.
Reviews fall under this Google Local Ranking Factor
Prominence
Which tools allow us to track GBP local rank progress?
OMG's Local Rank Grid
How often do Facebook Page Optimizations occur?
Every 90 days
Who would you go to if there is an issue specifically with the Like Campaign?
The Paid Social Analyst
Does the term "brand awareness" apply more to the end goals of FB Pro or GB Pro?
FB Pro
Where can you find detailed notes from the Paid Social Analyst about FB page growth, engagement, and results?
Production Comments
True or False: A client's campaign is boosted at the same time that the campaign posts to the client's Facebook page.
False! The boosting occurs the following month after the posts hit the client's page.
The client is requesting a social media campaign revision. How do you let the team know about the revision?
You push a Take Action: Revise Social Post and leave a Production Comment for the SMS.
What is the most common method to verify a Google Business Profile?
Postcard verification
This term is used when Google fetches a page, reads it, and adds it to the list of possible results.
Index
True or False: Social Media Specialists respond to Facebook reviews.
False! Review Specialists respond to Facebook Reviews.
Why are FB Pro and GB Pro specifically bundled together as our LME product offering?
Social media provides brand awareness, brand recognition and brand retention. These play into prominence and real conversion factors, the factors that actually result in customer actions on Google.
True or False: We answer reviews on Yelp.
True. This is an added value for the LME product. We respond to Facebook, Google, and Yelp Reviews.
True or False: A large service area can contribute to a GBP suspension
True. Service areas should not extend over 2hrs from where the listing was last verified
This term refers to a website which displays an online directory of local businesses
Publisher
What is the standard, suggested price of LME?
$599 for non-tow, $499 for tow
True or False: GBP includes on page website optimization.
Trick question. If OMG hosts the website, on-page and technical SEO is handled. If the client has a website they manage, or is managed by another company, we provide website audits for the client to act on.
Where do you leave notes from the client to the SMS regarding future social media campaigns?
Client Profile --> Fulfillment Notes
Name two reasons why a client's Facebook page could be restricted or flagged.
(Any two):
Restricted or prohibited content, Problems verifying identification, Money owed, Inactivity, Duplicate pages, "Grey Account"
This term refers to extra snippets of text that Google displays within a Business Profile listed on the local pack in Google Search, and on the Google Map.
Justifications
A search user's location affects this ranking factor
Distance