Breaking down Segmentation
This type of segmentation focuses on where people live and an area in which they transact
What is Geographic Segmentation
This fast food chain recently launched a campaign on March 2nd to reward members with their iconic breakfast sandwich product for free?
What is McDonald's
This amount of points qualifies you for a $10 reward in the current program?
What is 100
The current Loco Rewards member visits this many times in a calendar year?
What is 10
When will we be relaunching the Loco Rewards Program?
August 2020
This type of segmentation focuses on a menu item/ product or category in which a customer likes to purchase
What is behavior segmentation
This popular pizza chain is seen as an industry leader in the app space as you can see which crew member makes your order and see when it is en route for delivery?
What is Domino's
How many points do you receive when referring a friend to Loco rewards?
25 points
The current average check on Loco rewards is between these two whole dollar amounts?
What is anything between $12-$13
What will the reward change to when we relaunch in 2020?
What is 50 points or a $5 reward
This type of segmentation focuses on when a customer opens one of these and clicks on the relevant
What is Email
This popular fast casual chain allows you to order ahead to pick up your order for pick up in restaurant, serve at a table, pick up in the drive thru, or via parking in a designated parking spot.
What is Chick Fil A
When you submit an online order via your loco rewards app you can choose these two order types
what are pick up and delivery
In 2019 we transacted this amount through the Loco Rewards Program?
What is $80 million
How long do Loco Rewards members have to keep their points before they expire?
6 months
By the end of 2020 El Pollo Loco will go from 20% segmentation to this number?
80%
This US Based rewards program has the highest number of members signed up for their rewards program?
What is Starbucks
This is the newest feature in loco rewards that allows you to type in a code to receive a special coupon
What is offers
In 2020 our goal is to transact this amount through Loco Rewards?
What is $100 Million
When we reintroduce the sign up offer consumers will receive their offer when?
What is immediately
El Pollo Loco tested segmentation late in 2019 and saw increases of this amount when targeting a defined audience?
What is 6x
This Fast Casual Chain recently changed their entire instagram handle and allowed their customers to achieve guac mode by registering or going into their app.
What is Chipotle
When you sign up for Loco Rewards Today this is the current sign up offer?
What is a free original pollo bowl after your first purchase
By the end of 2020 our goal is to increase loco rewards by this amount resulting in this many members?
What is 900,000 & 2.5 Million members total
By the end of 2020 we will have over this many transactions via the loco rewards app?
What is 8 million