Your friend tells you to buy a specific brand of shoes because "literally everyone at school" is wearing them.
What is bandwagon appeal?
This large, colorful metal tumbler with a straw went massively viral on TikTok, making everyone feel like they needed one to stay hydrated.
What is a stanley cup?
This 7-letter word refers to biased or misleading information used by governments or groups to get people to join a cause.
What is propaganda
You download a social media app you don't care about, strictly because you feel left out when your friends talk about it and have a Fear of...?
What is FOMO (fear of missing out)
This fast-food giant used bandwagon appeal for decades on its big golden signs by writing "Over 99 Billion Served
What is McDonalds?
This famous, white-bearded cartoon character points directly at the viewer on a poster that says "I Want YOU for U.S. Army" to get citizens to join the war effort.
Who is Uncle Sam?
This core human instinct and desire is what advertisers exploit when they use a bandwagon appeal.
What is the desire to belong (or conformity)?
This 4-letter acronym stands for the "Fear of Missing Out," which drives people to jump on trends.
What is FOMO
This iconic WWII poster featured a woman flexing her muscle saying "We Can Do It!" to get millions of women to join the factory workforce.
Who is Rosie the Riveter?
A commercial claims a snack is "America's favorite candy" because they want to _________ their product.
What is advertise?
This plastic toy hoop from the 1950s became a massive craze because millions of kids saw their neighbors spinning it around their waists.
What is a Hula Hoop?
This phrase describes when a large group of people all think or act the same way without questioning it, named after a group of farm animals.
What is herd mentality?
This 19th-century political campaign tradition—where candidates literally rode a decorated wagon with a musical band to attract crowds—gave birth to the modern idiom "jumping on the..."
What is the bandwagon?
In 2021, internet users on Reddit grouped together to buy stock in this video game store, creating a huge buying trend just to follow the crowd.
What is GameStop
In politics, this specific "effect" happens when voters choose a candidate simply because that candidate looks like they are going to win anyway.
What is the Bandwagon effect?