Google Ads
What are conversions?
Main goal of the site; sales, calls, phone calls
What is remarketing?
Re-engaging a user back to the site after they visit
Name one advantage of using Klaviyo as your ESP
best in class Data Science or best in class integrations
What do we build our SMB sites on?
Duda
What is quality score and what are the 3 components of quality score?
Grading of your keyword 1-10. Ad relevance, landing page experience, expected click through rate
Better score= better position and cheaper CPCs
What is an example of a "premium creative" that we build out
What are generally the three things that we optimize when doing onsite SEO work?
Titles, Headers, and Meta Descriptions
what is an example of an industry that wouldn't be a great fit for email marketing
-Paid contacts
-They do not have an extensive list
What do we build out our advanced websites on? Also, what is the plugin we use for ecommerce?
Wordpress & Woocommerce
What is the Search term report?
Receipt from Google showing what search phrases your keywords and product listing Ads showed for.
What are the two types of audiences that we can use within FB/Instagram for our prospecting campaigns?
Interest based and Lookalike audiences
Why do we start every SEO project with a Tech Audit?
To analyze the overall functionality of the site, ranging from Onsite SEO content to any SEO Technicalities. Allows us to put together a solid scope of work of what would benefit the site to help improve organic rankings.
How many emails are typically sent in a Welcome Series
3
What would make Amazon not a good fit for a business?
-low margins
-Resellers
-Sells PPE
What are disadvantages of "Smart" campaigns
Automated campaign ran by Google. No transparency for data reporting, automated bids, difficult to scale.
I am a business owner. Explain to me how Look-a-like audience campaigns work
Upload an email list of past purchasers to target an audience that shares similar interests.
What is the benefit of our publishing department?
Creates relationships with other websites/businesses that we can publish content on for backlinks
name 4 platforms that are easy to integrate with email marketing
Shopify, word press, big commerce, magento, spree
What is one of the main metrics that we look at/measure for success within Amazon?
Advertising cost of sale-ratio of ad costs to ad sales
Sales Rank- how well your product is selling when compared to its category
How would our strategy of Single Keyword Ad Groups benefit a businesses Google Ads account?
Individual Ad copy per keyword. Specific search terms report for each keyword. Improves quality scores which creates stronger Ad placement and budget efficiency.
Describe the learning phase with the Facebook Pixel
Learning Phase is FB/Instagram's way to learn a business ideal audience moving forward. Need to hit an X amount of visitors to the site or hit a certain sales goal to get out of the learning phase. If optimizations were made during the learning phase, the phase would then restart. This is why we only start with 3 Ads and 6 total Ad copy variations.
Offsite article that links back to a clients landing page or blog. The average DA for a backlink is roughly a 30
What is a reason we would manage a clients email campaigns in a different ESP than Klayvio?
they already have useful /sophisticated automation in place in a different ESP
What is the general turn around time for our SMB sites?
Weeks not months. With everything given over to us in a timely manner, a business can have a brand new site in just 2 weeks!