LOGO LOGIC
This simple, recognizable symbol or design is used by a company so customers can instantly identify their products.
logo
If you are selling a brand-new video game console, middle schoolers and teens—rather than grandparents—make up this specific group of consumers you are trying to reach.
Target Market
A super-short, 30-second summary of your business idea that is fast enough to explain to someone during a quick ride in a lift.
Elevator pitch
Choosing a font that is completely unreadable or using a symbol that looks like something inappropriate is a massive mistake in this design area.
Bad logo design
To calculate this, you take the cost it took to make your product and add the extra money you want to make as profit.
Retail price (or selling price)
Nike's "Just Do It" and McDonald's "I'm Lovin' It" are famous examples of this short, catchy phrase used in marketing.
Slogan
This modern type of free or low-cost marketing relies on making short videos go viral on apps like TikTok or Instagram to get millions of views.
Social Media Marketing
Known as the USP, this is the one special feature that makes your product completely different and better than everything your competitors are selling.
Unique Selling Proposition
Before launching a business internationally, you must research your company name to make sure it doesn't translate into something offensive or funny in these areas.
Other languages
If it costs you $15 to make a graphic t-shirt, but you only sell it for $12, your business is experiencing this terrible financial situation.
losing money (or operating at a loss)
Fast-food brands like Wendy's, McDonald's, and Burger King heavily use these two bright colors because they are proven to stimulate hunger and excitement.
Red and yellow
Paying a famous YouTuber or internet star to post a video holding your product is a strategy known by this name.
influencer marketing
Before spending thousands of dollars to manufacture 10,000 items, a business owner builds this single, rough, test model of their product.
prototype
When a company spends millions on a product without asking their target market if they actually want it—like when Heinz made purple ketchup—they fail due to a lack of this type of research.
Market research
You sell a custom smartphone case for $20. It only cost you $5 to buy the materials. This term describes the $15 you get to keep.
Profit
This term describes the "personality" of a business, including its colors, fonts, voice, and values that make it unique to consumers.
Brand identity
This term describes unconventional, high-energy, and surprising marketing stunts in public spaces—like painting a giant piece of street art or staging a flash mob.
Guerrilla Marketing
If a new sneaker is incredibly rare but millions of kids want it, this economic rule states that the price of the sneaker will skyrocket.
Supply and demand
Copying someone else's logo or using Disney characters on your own t-shirts without permission will get you sued for violating this legal protection.
trademark infringement (or copyright violation)
The exact moment your business has made just enough money to cover all of its original startup costs, meaning you haven't lost money, but you haven't made a profit yet either.
Break-even point
When a company completely changes its logo, name, or style to appeal to a completely new audience—like when Facebook changed its parent company name to Meta.
Rebrand
When a movie character is casually drinking a specific brand of soda with the label perfectly facing the camera, the soda company used this hidden marketing tactic.
Product placement
These wealthy individuals provide their own cash to help a brand-new startup get off the ground in exchange for a piece of the company.
Angel investors
If a business makes a terrible mistake that outrages the public, this department is responsible for writing a public apology and fixing the company's image.
Public Relations (PR)
A student wants $10,000 for 10% of their business. This means the student believes their entire business is worth this total amount of money.
$100,000