Department stores
Depicts the absolute message that they sell everything from A to Z
What is Amazon?
With the coffee cup and the circular brand name on top, the logo represented the two items they were most famous for: donuts and coffee
What is Dunkin’
A symbol of the global network
What is Blue Cross Blue Shield?
Designed to convey a sense of liveliness while maintaining a connection to the Amazon brand
What is Amazon Fresh?
What is Goodfellow & Co.?
Overlapping, semi-transparent, and colorful letters
What is eBay?
The logo is the company's badge, representing a burger that the company sells
What is Burger King?
2 simple shapes that come together to create an “M,” represents our role as our customers' trusted partner
What is MetLife?
A shortened version of "Albrecht Discount”
What is Aldi?
Walmart’s Men’s Warehouse
What is George?
A spark symbolizing the company's values
What is Walmart?
A smiling, freckled teenager with pigtails and a striped costume
What is Wendy’s?
Gecko
What is GEICO?
DAILY DOUBLE! A nod to the South Seas motif and the Tiki culture craze of the 1960s
What is Trader Joe’s?
Target’s Carter’s
What is Cat & Jack?
Dart
What is Target?
The cows tell you to “EAT MOR CHIKIN!”
What is Chick-fil-A?
An upward-pointing arrow in a gradient of blues that represents the company's values of progress, ambition, trust, professionalism, and intelligence
What is Progressive?
A stoplight from 196?-2008, A bowl with fruit from 2008-2018, then back to the stoplight in 2018
What is Stop & Shop?
Walmart’s Carter’s
What is Wonder Nation?
Graphic design element that uses colors, shapes, images, symbols, and typography to represent the brand
What is Kohl’s?
Golden Arches shape the letter “M”
What is McDonald’s?
An abstract Statue of Liberty looking up at the sky zooms out and lines appear
What is Liberty Mutual?
A circular design that features the company's signature phrase, "Every day you get our best"
What is Wegmans?
A blue square with a word in white writing
What is Gap?