Hidden Messages
This delivery giant has a secret arrow hidden between the letters 'E' and 'x' to symbolize speed and forward movement.
What is FedEx?
Fast food places like McDonald's, Wendy's, and Tim Hortons use this primary color because psychological studies show it actually triggers hunger and excitement.
What is red?
This platform's logo is simply a white, speech-bubble-shaped camera controller sitting inside a bright purple square.
What is Twitch?
Before it became a sleek, minimalist fruit with a bite taken out of it, this company’s original 1976 logo was a complex drawing of Sir Isaac Newton sitting under a tree.
What is Apple?
This German sportswear brand is instantly recognized worldwide by its simple, geometric "Three Stripes" design.
What is Adidas?
The logo for this ice cream chain hides the number "31" in pink inside the initials "BR" to show they offer a different flavor for every day of the month.
What is Baskin-Robbins?
Financial apps, banks, and tech companies (like Facebook or Dell) heavily use this color because human brains associate it with trust, security, and dependability.
What is blue?
The logo for this massive video sharing platform is a simple red rectangle with a white "Play" triangle in the middle.
What is YouTube?
This coffee giant's logo used to be brown and showed a highly detailed, two-tailed mermaid. Today, it is a simplified green and white icon.
What is Starbucks?
This Ontario-born hockey team's logo features a classic, stark-white silhouette of a maple leaf with the team's name written across the middle.
What is the Toronto Maple Leafs?
The white shape in the middle of the Formula 1 logo isn't just empty space; it actually creates this symbol between the black 'F' and the red speed lines.
What is the number 1?
Environmental brands and organic foods use this color to look "all-natural," but tech companies like Android or Xbox use it to look fresh, youthful, and energetic.
What is green?
This gaming powerhouse uses a green, glowing sphere with a giant "X" cut into it as its main icon.
What is Xbox?
This classic block-building toy company started with a simple black-and-white text logo in the 1930s before settling on its famous red square with yellow and white block letters.
What is LEGO?
This NBA team's logo features a fierce red dinosaur dribbling a silver basketball, though they often use a simple silver claw-mark basketball today.
Who are the Toronto Raptors?
Look closely at the Toblerone chocolate mountain logo, and you will find the hidden silhouette of this animal, which is the symbol of the Swiss town where the chocolate was born.
What is a bear?
This color is used by luxury brands like Apple, Nike, and Chanel because it is cheap to print but makes a logo look expensive, modern, and minimalist.
What is black? (Also accept: monochrome/white)
The logo for this short-form video app is a stylized musical eighth note designed with neon blue and red layers to look like a 3D glitch effect.
What is TikTok?
This search engine's original logo back in 1998 looked almost identical to Yahoo's—complete with a giant exclamation mark at the end.
What is Google?
This luxury French fashion house uses a simple, intersecting, mirrored double-"C" as its world-famous monogram.
What is Chanel?
This tech giant's logo features a yellow arrow that smiles from the letter 'A' to the letter 'Z', signaling they sell everything from A to Z.
What is Amazon?
Only a few major brands risk using this bright color for their main logo—like Snapchat or Best Buy—because it stands out immediately and screams optimism and caution.
What is yellow?
The logo for this popular chat app features a white, smiling cartoon controller mascot named "Clyde" sitting inside a blue-purple speech bubble.
What is Discord?
This shoe giant's famous "Swoosh" logo was originally bought from a graphic design student in 1971 for only $35. Today, the brand is worth billions.
What is Nike?
This Canadian winter outerwear brand features a round logo showing an inverted map of the Arctic Ocean, complete with a compass rose and a bright red maple leaf.
What is Canada Goose?