Ethos
The credibility or ethical appeal of the speaker or writer.
What does "pathos" mean?
The use of emotions to persuade an audience.
What does "logos" mean?
The use of logic and reason in arguments.
If a doctor gives advice on health, which appeal are they using?
Ethos, because they have expertise in the subject.
What is the key word for ethos?
Expert
What is the key word for pathos?
Puppies
What is the key word for logos?
Logic
If a commercial shows sad animals to make you feel compassion, what is this an example of?
Pathos, because it appeals to your emotions.
If a speaker says, "Studies show that 90% of people prefer chocolate ice cream," what is this an example of?
Logos, because it uses data to support a point.