Lights, Camera, lotus
Marketing Terms for Marketers
Let's go shopping!
If I was a celebrity...
When You Wish Upon a Star!
100

This loti's favorite movie is Mean Girls.

Who is Amanda?

100

These are used to track progress towards marketing goals.

What are KPIs (Key Performance Indicators)?

100

This loti's favorite store is HomeGoods.

Who is Allison/Alyssa/Sam?

100

This loti's favorite celebrity is Bruce Springsteen.

Who is Michaela....JK It's Rachel?

100

This Disney movie features the song "I just can't wait to be king!"

What is Lion King?

200

This loti's favorite movie is Sound of Music!

Who is Rachel?

200

This refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns.

What is Cost Per Click (CPC)?

200

This loti's favorite store is Ulta.

Who is Elaina?

200

This loti's favorite celebrity is Elton John.

Who is David?

200

This Disney movie features the song "Be Our Guest."

What is Beauty and the Beast?

300

This loti's favorite movie is Bridesmaids.

Who is Elaina/Lindsay?

300

The extent to which people are able to recall and recognize your brand.

What is brand awareness? 

300

This loti's favorite store is Free People!

Who is Casey?

300

This loti's favorite celebrity is Dolly Parton.

Who is Alyssa?

300

This Disney movie features the voice of The Rock as Maui.

What is Moana?

400

This loti's favorite movie is It's Complicated.

Who is Andrea/Allison?

400

Any form of communication aiming to persuade people to purchase a product or service that occurs through some form of digital device.

What is digital marketing?

400

This loti's favorite store is Anthropologie!

Who is Melissa?

400

This loti's favorite famous person is Chrissy Teigen.

Who is Sam?

400

The number of theme parks in the Walt Disney World Resort in Florida.

What is 4?

500

This loti's favorite movie is The Royal Tenenbaums.

Who is Melissa?

500

An unpaid, third-party endorsement that mentions an event, product, or other news in relation to a company or organization typically obtained through media relations.

What is earned media?

500

This loti's favorite store is Target.

Who is Lindsay/Amanda?

500

This loti's favorite celebrity is Meryl Streep!

Who is Andrea?

500

This was the first-ever full-length animated feature film.

What is Snow White & The Seven Dwarfs?

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