Dates
History
4 Ps to LV
Japense Market
100

What year was Louis Vuitton born?

1821

100

The classic LV logo was inspired by what culture?

Japan

100

P1

Product

100

Over the past few years what country has become the capital of luxury and a mass market paradise for luxury brands?

Japan

200

What year was Louis Vuitton created?

1854

200

What was the name of Louis Vuittons son who took over the buisness?

George

200

P2

Price

200

 Where did LV exported products from to Japan?

France

300

What year was the first oversees store born in London?

1885

300

What was orignallly the specialty of LV?  

Trunks

300

P3

Place

300

By 1977, the companies 2 owned stores in Japan had an annual profit of what?

10 Million
400

What year did LV become the world’s largest luxury brand in terms of market share?

1970s

400

LV earned a reputation when working for the wife of who?

Napoleon III

400

P4

Promotion

400

What newer fashion brand potentially pose a threat to the Japanese Fashion Market?

H&M and Zara

500

What year was the well-known Monogram Canvas created?

1896

500

What world fair did LV present his brand?

Chicago World Fair

500

The Japanese luxury fashion market accounts for around what percentage of worldwide sales?  

40%

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