Objections
Feature, Benefit, Advantage
Critical Commitments
Sales Process & the “Why”
Scoping & Industry
100

$10k Price Objection

Role play the “options“ close rebuttal

100

Silvershield

Blocks bacteria, easier to keep clean, less time you have to spend cleaning your shower

100

Inspection

Needs done in the very near future regardless of company
100

Agenda Statment

Recite agenda statement by-the-book.

100

Largest shower base size

48”W X 84”L

200

Going through home equity Re-Fi

Role play the “SAC & ROI contingency sale” rebuttal

200

Seamlock

Proprietary caulking system w/ fungicide, no mold/mildew, won’t be harmful & won’t have to spend time re-caulking later on.

200
Product Demo

Affordability aside this is the unit they want in their home

200
Demo/Maybe Paperwork

S/B Condition Report

S/B Measure Sheet

Project Summary (Front & Back)

IVP Accept/Reject

200

% of home improvement companies that make it past 5yr mark

36.4%

300

Getting other estimates

Role play the “Price Shopper” close rebuttal

300

Low threshold

3-4” standard threshold, lower than your current tub, will prevent you from possibly having future trips & injuries getting in & out.

300

Inspection (At End)

Nobody else involved in the project design

300

9 Steps to Pre-Close

Present Price, Value Statement, Pin Deposit, Pin Payment Method, Pin Monthly, 4 Commitments, Peace of Mind, IVP, Assume Sale

300

% of customer’s not satisfied with home remodeling projects

70%

400

Other priority projects

Role play the “Investment ROI“ close rebuttal

400

6-Way Magnetix

Handheld shower head, can be taken down or left up, makes cleaning your shower & giving kids/pets bath easier.

400

Pre-Close (Presenting Price)

See the value in the one-year price

400

Value Statement

Recite value statement by-the-book

400

PEX Tools Used

Pro-Press PEX Fitting Tool

500

Full bathroom remodel

Role play the “Inflated contractor price” rebuttal

500

Lifetime Warranty

Lifetime manufacturer warranty, Will cover any issues w/ materials in project area, protects your home & your investment & provides peace of mind.

500

Upgrade (Acrylic Related)

Will only consider virgin acrylic

Will not consider re-ground acrylic

500

Steps 4 & 5

4) Company Story & 5) Testimonials

Turn the customer into a ”referral” & get them to understand their natural buying habits & decision making thought processes

500
All standard shower base sizes

30”x60”

32”x60”

34”x60”

36”x60”

32”x32”

34”x34”

36”x36”

32”x48”

34”x48”

32”x54”


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