Fun with Acronyms
Tool Time
Know Your Role (of Category)
By the Numbers
Building the Brand
200

LERF

What is Lowe's Employee Relief Fund?

200

Ideal for inflating tires, powering nail guns, or running air tools.

What is an Air Compressor?

200

Shower Doors

What is Kitchen & Bath?

200

The number of scale points in the Likelihood to Recommend (NPS) questions

What is 11?

200

This "Made in the USA" former Sears mainstay which now resides at Lowe's?

What is Craftsman?

400

SDV

What is Merchandise Sub Division?

400

Can't reach the fixture to change that lightbulb? Grab one of these tools to help you climb to new heights.

What is a Step Ladder?

400

Ladders

What is Building Materials?

400

Lowe's private label home brand

What is Origin21?

400

In 2021, Lowe's rolled this carpet brand into its private brand portfolio.

What is StainMaster?

600

LPP

What is Lowe's Protection Plan?

600

This nimble, variable-speed tool has the power to deliver fine, swirl-free finishes all while collecting the dust to cut down on mess.

What is a Power Sander?

600

Shrubs

What is Lawn & Garden?

600

The year when Robert Niblock retired and Marvin Ellison became president and CEO

What is 2018?

600

This Black and Decker brand is known for its professional quality and high-end power tools.

What is DeWalt?

800

MRV

What is myRedVest?

800

This part of a hammer can be used to slide the nail through and utilize leverage to remove it.

What is the claw?

800

Riding Lawnmowers

What is Seasonal & Outdoor Living?

800

The number of points needed to earn $5 rewards money.

What is 1,000?

800

Highlighting its quality, durability, and style, Moen uses this marketing slogan?

What is "Buy it for looks, Buy it for life"?

1000

SF&I

What is Sold, Furnished, and Installed?

1000

Not to be confused with a puzzle, this hand tool has precise blade control which makes it easy to follow cut lines.

What is a Jig Saw?

1000

Moving Boxes

What is Décor?

1000

It was the year when Lowe's Bangalore Office opened.

What is 2015?

1000

This high-end OPE brand tells customers that you can "Count on it!"

Who is Toro?

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