SEO
What 3 Packages does LP offer for Onsite SEO?
3 (5hrs, 10hr, 15+ hrs)
What two search engines do we run PPC ads for?
Bing and Google
Paid social campaigns are run for what platforms?
Facebook and Instagram
Name of Founder and CEO's?
Michael Weinhous and John Ganey
A valuable tool that tracks and reports website traffic and data from all channels.
Google Analytics
What 3 services do we offer for SEO?
3- (onsite, local, and national)
The receipt of all clicks received for google ads?
Search Term report
Paid social is what type of advertising?
Push
How many offices does LP have throughout the nation?
7 (Oregon, Illinois, Nevada, Texas, NC, Colorado Arizona)
This network can help you remarket to people while they are browsing their favorite websites.
display network
Local and National SEO are broken into 5 packages what are they in order?
Starter, Basic, Intermediate, Standard, Sdvanced
These are Google's three Keyword match types.
Broad Match, Phrase Match and Exact Match
A snippet of code that you can use to track Facebook ad-driven visitor activity
Pixel
What are the Core Values of LP?
Integrity, Driven, Transparent, Dynamic, Collaborative, Fun
Google's rating of the quality and relevance of both your keywords and PPC ads, used to determine your cost per click (CPC) and multiplied by your maximum bid to determine your ad rank in the ad auction process.
Quality Score
The step of an SEO project that helps the AM determine what the highest priority for the site's optimization will be.
Tech Audit
This well-known strategy for building out a Google Ads account has been very effective for our clients and is at the core of how we structure a PPC account.
SKAG and SPAG
Name 3 of the 6 deliverables for a paid social campaign?
Advanced Audience Targeting, Custom Ad Creation, Conversion Tracking, Product Catalog Configuration, Transparent Reporting, Own Your Facebook Account
What year did LP win the Growing Businesses Online Award from google?
2018
Bid x Quality Score =
Ad rank
This SEO service includes up to four onsite blogs and 8 offsite blogs as deliverables.
National SEO Campaigns (Professional)
In order to successfully onboard a Food/Drink Ecom site for PPC, these two requirements must be met.
QCR and $1,500 ad spend?
Paid Social team is comprised of these four roles?
Account Managers, Copywriters, Paid Social Advertising Specialists, Graphic Designers
The retention rate of our clients stays with us for longer than 6 months.
96%
The percentage of the times your ad showed up compared to the number of times it was eligible to show up
Search impression share