Vocabulary 1
Listening 1
Vocabulary 2
Listening 2
Intonation
100
Used in advertising to get the customers' attraction.
Appeal
100
Where are the speakers in Listening 1? What is the setting?
Classroom
100
Harm done to a person's body, especially in an accident.
Injury
100
FTC makes sure ads don't break the law True or False
True
100
Rise or fall. Is this your favorite song?
Rise
200
A catchy song, usually on commercials
Jingle
200
Who are the speakers? What are they doing?
Students giving a presentation
200
a sum of money that is returned to you
Refund
200
The FTC only checks ads on TV and radio True or False
False
200
What is your favorite song?
Fall
300
Something that is unforgettable
Memorable
300
Name one of the companies/events advertised:
Ben's Diner Seattle Security Robertson's Black Sparks Body Refresher Arizona Rodeo
300
to make someone have the wrong idea or opinion
mislead
300
Is this an example of product placement or sub-viral marketing? http://www.youtube.com/watch?v=KjB6r-HDDI0
Product Placement
300
Statement or Question You're going to the party in that dress
Question
400
A catchy phrase used by companies. For example: "I'm lovin it!" or "Just do it"
Slogan
400
Name two techniques used in the ads:
links the product with positive ideas claims the product is very popular gives key information over and over again focuses on feelings and emotions makes people laugh
400
directed at something or at a particular person or group
aimed at
400
Can the FTC only regulate advertising that is national, state, or local?
National
400
Statement or Question: That ad is really annoying
Statement
500
A design for a company, like McDonald's golden arches or Nike's "swoosh" symbol
Logo
500
Which technique can also be called the "bandwagon" technique?
Claiming that the product is very popular. Everyone uses it.
500
done in a way that was planned; on purpose
deliberately
500
The FTC doesn't allow ads that might cause harm to people physically or: Emotionally Personally Financially
Financially
500
Statement or Question: You think Spiderman is better than Batman
Question.
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