Background
Lululemon was founded in this country
Canada
What are lululemon's staff referred to as?
Educators
Lululemon offers a limited range of apparel sizes as part of their strategy; what is the largest size they offer?
12
Name a competitor of Lululemon
Athleta, Nike, adidas, Reekbok, Ashworth brands, Under Armour, Victoria Sports, Puma, Fabletics
How many stores does Lululemon have?
Over 400
This is the founder of Lululemon
Chip Wilson
What do the staff of lululemon refer to costumers as?
Guests
Where are the company's retail stores primarily located?
Street locations, upscale strip shopping centers, lifestyle centers, and in malls.
What company is Athleta owned by?
Gap
Ivivva Athletica
Before it was an apparel store, what was the Lululemon brand?
A yoga and design studio
What form of advertising does lululemon primarily rely on?
Social media
Why is Lululemon's store inventory deliberately limited?
To help foster a sense of scarcity, condition costumers to buy when they see an item rather than wait
When was Athleta founded?
2011
Mediocrity -> ________
Greatness
What is Lululemon's mission statement?
"Creating components for people to live longer, healthier, fun lives."
Instead of selling to customers, employees are expected to do this when customers are in the store.
Educate them on products
Name one of the three ways that online sales had improved Lululemon's business
1. Added convenience to customers
2. Securing sales in geographic markets where there were no Lululemon stores
3. Helping build brand awareness, especially in new markets
What is one competitive advantage of Lululemon?
1. Lifestyle brand
2. Free yoga classes
3. Ivviva Athletica
4. No parent company
What does Lululemon call their "clearance" section?
"We made too much"
What year was lululemon founded?
1998
Name 1 resource Lululemon gives their employees to assist them in reaching their personal, professional, and health goals.
1. Personal development workshops
2. Goal-coaching
3. Learning library
Name two of the five key elements of Lululemon's growth strategy.
1. Grow the company's store base in North America.
2. Increase brand awareness.
3. Introduce new product technologies.
4. Broaden the appeal of Lululemon products.
5. Expand beyond North America.
What is the name of the advertising campaign of Athleta?
"Power to the She" campaign
Where is lululemon's biggest store, with a size of 20,000 square feet, located?
Lincoln Park, Chicago