Mix Pricing
Price Strategies
Lululemon
100

This is setting a high price for a new product to skip maximum revenues layer by layer from the segments willing to pay the high price; the company makes fewer but more profitable sales

What is market skimming pricing?
100

Does Lululemon practice discount and allowance pricing, segmented pricing, psychological pricing, or promotional pricing. 

What is psychological pricing?
100
This is what Lululemon calls their mission statement.
What is the Lululemon Manifesto?
200
Cost differences and customer perception of value are two things accounted for in this type of pricing.
What is product-line pricing?
200

This geographical pricing strategy creates a lower price for customers farther away from the shipping center? 

What is uniform-delivered pricing?
200
The three main aspects Lululemon focuses on is enpowerment, inspiration, and this.
What is motivation?
300

This is setting a price for products the must be used along with a main product, such as K-Cups for Keurig and games for a video game console

What is captive-product pricing?
300

This is the geographical pricing strategy that Lululemon practices. 

 What is freight-absorption pricing? 

300
Over-capacity of products, weakened economy and competition are three reasons why companies like Lululemon would do this action.
What is cutting prices?
400

An example is a fast food combo of burger, fries, and a drink. 

What is product-bundling pricing?
400

This geographical pricing strategy eliminates price competition if all sellers choose the same city. 

What is basing-point pricing? 

400
This company sells high-end technical gear for running, yoga, and training.
What is Lululemon?...duh

This is the only easy one. 

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