Threat & Efficacy
This happens when someone believes a health threat is serious and relevant, but they feel powerless to take action.
What is fear control?
A smoking ad that shows blackened lungs is using this strategy to increase perceived severity.
What is a fear appeal?
This model explains how people respond to fear-based messages in health campaigns.
What is the Extended Parallel Process Model?
When a person believes a health threat is serious but also believes they can take effective action, they are engaging in this response.
What is danger control?
The part of a health ad that tells the audience exactly what action to take to avoid the danger.
What is a recommended response?
The two main appraisals people make when exposed to a fear appeal.
What are threat appraisal and efficacy appraisal?
A fear appeal must include these two components to encourage danger control.
What are a strong threat and high efficacy?
This type of response occurs when an ad makes people so fearful that they focus on reducing their fear rather than taking action.
What is fear control?
The two types of perceived threat in EPPM.
What are perceived susceptibility and perceived severity?
If an ad focuses on how easy and effective a health behavior is, it is increasing this component of EPPM.
What is perceived efficacy?
In a drunk driving PSA, showing a serious car accident emphasizes this part of the EPPM
What is perceived severity?
If someone ignores a health warning because they believe the threat isn’t serious or relevant to them, they are experiencing this.
What is low perceived threat?
This is the outcome when both perceived threat and efficacy are low.
What is no response?
If an ad includes testimonials of people successfully quitting smoking, it is targeting this component.
What is perceived self-efficacy?
The three possible responses a person can have according to EPPM when exposed to a fear-based message.
What are danger control, fear control, and no response?