Vocab Schmocab
Target Audience
The specific group of people you aim to reach with your marketing efforts.
The rise and impact of Netflix on the entertainment industry
The primary focus of the documentary Netflix vs. the World?
To create a consistent message across all marketing channels
The primary goal of integrated marketing communications (IMC)?
Caretaker's attitude about work
Where we most likely get our attitude towards work?
To get mailing addresses
The point of giving a low cost offer to people who come to your website.
CTA
Call to action- encourages the audience to take a specific action
Lack of funding
What was one of the major challenges Netflix faced in its early years?
Retain Loyal Customers
An objective of Promotion
Absenteeism
One of the top four reasons young people are losing their jobs.
It eliminates the need for social media presence
How can directing people to your site improve your overall marketing campaign?
Customer Retention
Strategies to keep existing customers engaged and loyal.
What was one of the major challenges Netflix faced in its early years?
The outcome of Netflix's competition with Blockbuster?
Lumpy Mail
Sending a pen as a promotion
OSHA
Occupational Safety and Health Administration
The primary advantage of guerilla marketing
Creates a list of your target market
Sales Promotion
temporary incentives to encourage consumers to buy a product. .
The change that Netflix made in 2007
Launched it's streaming service
Advertising
A promotional tool is characterized by a paid form of non-personal communication
Verbal and nonverbal
Two main categories of communication
Allows for immediate feedback and customization
The main advantage of personal selling
Communication
A sharing of meaning through the transmission of information
Blockbuster went bankrupt
The outcome of Netflix's competition with Blockbuster.
Advertising, Public Relations, Personal selling
Components of the promotion mix.
Communication
The cornerstone for business, technology and relationships
Identifying the target audience
The first step in developing an advertising campaign?