CPG Brands
Which firm owns the brand Mountain Dew
PepsiCo
Supplier power so strong because of *everyday low prices*
Walmart
#LikeAGirl is a campaign from?
Always (P&G)
What does RAMP stand for and what do I need to be careful of when using it?
Relevant, Actionable, Memorable, Problem.
Don't be overly critical.
Who is the CEO of J&J?
Alex Gorsky
What firm's slogan is "a family company at work for a better world"
SC Johnson
Dynamic pricing model through e-commerce
Amazon
Name that campaign:
Believe in something, even if it mean sacrificing everything
Nike's Colin Kapernick campaign
What lever would you analyze *distribution* with & what framework does it sit within?
Place within the 4 P's
After graduating from Booth, Debbie Luk Graves was an ABM at this CPG company
Unilever
Brand that historically targets relatable, "bro-ish" preteen/teen males & who owns them?
Axe, Unilever
Their own ecosystem & loyalty program causes long receipts
CVS
Share a ___ with Prabhjot
Coke
CLV is...
Customer Lifetime Value; measures how much a consumer is worth to you over their lifetime
Name 3 Hasboro franchise brands
My Little Pony, Transformers, Littlest Pet Shop, Nerf, Baby Alive, Play-Doh, Monopoly
Name four brands owned by P&G.
Luvs, Pampers, Tide, Ariel, Bounce, Cheer, Downy, Dreft, Era, Gain, Ace, Bounty, Charmin, Puffs, Always, Tampax, Head & Shoulders, Aussie, Herbal Essences, Old Spice, Pantene, Cascade, Dawn, Febreze, Mr Clean, Swiffer, Comet, Braun, Gillette, Venus, Align, Clearblue, Metamucil, Pepto, Prilosec OTC, Vicks, ZzzQuil, Crest Fixodent, Oral-B, Scope, Ivory, Olay, SK-ii, Secret, Native, Snowberry, etc.
Endcap
Small business Saturday is from
AmEx
What are the 4 C's?
Consumer, Competitors, Company, Channels
Name 4 cross-functional teams that you'll work with as a Brand Manager
Finance, Supply Chain, R&D, Consumer Insights, Packaging, Legal, Corporate Equity/Corporate Social Responsibility & Sales
Name 4 brands that Danone owns:
Silk, Stoke, Dannon, International Delight, Activia, Evian
Name the 3 step flow of distribution for a normal product
manufacturer --> retailer --> consumer
Campaign for real beauty
Dove
What framework would you use for the following case:
Launching in a new country... How do we start analyzing how we market it?
Segment Target Positioning
The "father" of Brand Management, started at P&G around the 1930s?
Neil McElroy