Macro
This model is used for analysing the macro environment
What is PEST or PEEST?
This model is good for analysing the micro environment of a company
What is Porters Five Forces model?
These are the closest competitors to a company
What is a brand competitor?
The company with the second highest market share in a market
What is a market challenger?
This strategy assumes, that no competitors exist
What is Blue Ocean strategy?
This is the name for a product with a very short Product Life Cycle
What is a fad?
The company can do this towards the microenvironment (as opposed to what it can do to the macroenvironment)
What is influence (or affect)?
A market with many competitors and differentiated products
What is monopolistic competition?
A market leader should expand the total market, expand the market share and
What is Defend?
This type of research expresses results verbally
What is Qualitative and/or Exploratory research??
Large social, economic, political and technological changes that are slow to form, and once in place, they influence us for some time – up to 10 years or longer
What is a megatrend?
Porters Five Forces model consist of industry competitors, substitutes, suppliers, buyers and
What is Potential Entrants (or just entrants)?
A market with few large competitors and undifferentiated products
What is Oligopoly?
A company with a small market share in a market
What is a Market Nicher?
In Porters Generic Competitive strategies a company is following this strategy if they have a unique product and a small target
What is differentiation Focus?
Income distribution and unemployment belong to this part of the PEEST model
What is Economic factors?
This is an entry barrier related to cost and efficiency
What is economies of scale?
Brand competition, Industry competition, Form competition and
What is Generic competition?
A market leader is using this defence strategy when being innovative and good at product development
What is Preemptive Defence?
In the Boston model, this is the area, where the product is creating the highest cash flow
What is a Cash Cow?
Legal issues belong to this part of the PEEST model
What is Political (legal) factors?
A substitute product to Carlsberg beer in Porters Five Forces model
What is other alcoholic drinks?
A competitor that is aggressive
What is a Retaliatory competitor?
A market challenger is using this attack strategy when it is attacking the market leader directly
What is Frontal attack?
Our company has 10% market share. The largest competitor has 20%. And market growth is above average. The company's product is placed in this area of the Boston model
What is a Cash Cow?