Made to Stick
The first problem of communication is this.
What is "getting people's attention"?
"Some communicators have the authority to demand attention. Parents are good at this: "Bobby, look at me!" Most of the time, though, we can't demand attention; we must attract it."
"The most basic way to get someone's attention is this: Break a pattern."
This US Vice President is most famous for killing Alexander Hamilton in a duel in 1804.
Who is Aaron Burr?
At 39 years old, this NBA player recently became the oldest player ever with 3 straight triple-doubles.
Who is LeBron James?
Unexpected ideas are more likely to stick because this makes us pay attention and think.
"That extra attention and thinking sears unexpected events into our memories. Surpise gets our attention. Sometimes the attention is fleeting, but in other cases surprise can lead to enduring attention. Surprise can prompt us to hunt for underlying causes, to imagine other possibilities, to figure out how to avoid surprises in the future."
Robert Oppenheimer, dubbed "The Father of the Atomic Bomb", was named director of this project, located in this city of New Mexico.
What are The Manhattan Project and Los Alamos?
Name any player on the Utah Hockey Club.
Bonus Points if someone knows Spicy Tuna's name.
According to behavior economist George Loewenstein, this happens when we feel a gap in our knowledge.
What is "curiosity"?
"Loewenstein argues that gaps cause pain. When we want to know something but don't, it's like having an itch that we need to scratch. To take away the pain, we need to fill the knowledge gap."
"The trick to convincing people that they need our message is to first highlight some specific knowledge that they're missing."
"If curiosity arises from knowledge gaps, we might assume that when we know more, we'll become less curious because there are fewer gaps in our knowledge. But Loewenstein argues that the opposite is true. He says that as we gain information we are more and more likely to focus on what we don't know."
This was the name of the first Space Shuttle Orbiter that made its first flight in 1981. (Space Shuttle __________)
What is Space Shuttle Columbia?
This college football team was projected to finish first in their 17-team conference and waltz into the College Football Playoff, but now find themselves in last place with a 1-7 conference record.
Who are the Florida State Seminoles?
Video Daily Double!!
https://www.youtube.com/watch?v=GmN1wO_24Ao
Kennedy's speech to congress mostly covered other topics such as international development, NATO, & civil defense, but Kennedy concluded his speech on a curious note with an unexpected request - to shore up funds for the US to put a man on the moon by the end of the decade.
President Nelson often finishes his General Conference Remarks by announcing new temples to be built (although he began his last talk by announcing 17 temples).
Unexpected Jeopardy question: Name any temple announced in the October 2024 General Conference.
Juchitán de Zaragoza, Mexico
Santa Ana, El Salvador
Medellín, Colombia
Santiago, Dominican Republic
Puerto Montt, Chile
Dublin, Ireland
Milan, Italy
Abuja, Nigeria
Kampala, Uganda
Maputo, Mozambique
Coeur d’Alene, Idaho
Queen Creek, Arizona
El Paso, Texas
Huntsville, Alabama
Milwaukee, Wisconsin
Summit, New Jersey
Price, Utah
These two US Presidents, along with Abraham Lincoln and John F. Kennedy, are the only other sitting presidents to be assassinated.
Who are James A. Garfield and William McKinley?
This MLB team recently had its roof torn off their stadium and will play next season at a division rival's Spring Training ballpark
Who are the Tampa Bay Rays?
The way to get people to care is to do this.
What is "provide context"?
"Knowledge gaps create interest. But to prove that the knowledge gaps exist, it may be necessary to highlight some knowledge first. "Here's what you know. Now here's what you're missing."
These two investment banking giants went bankrupt at the onset of the Global Financial Crisis in 2008.
Who are Bear Sterns and Lehman Brothers?
These two American basketball players had a year to remember by winning Olympic gold medals in Paris followed by winning a league championship two months later.
Who are Breanna Stewart and Sabrina Ionescu?